IKEA to open its second store in the UAE capital


October 26, 2020 | By RetailME Bureau

Swedish furniture retailer IKEA announced that it would open its second store in Abu Dhabi and the brand’s fifth across the Emirates in Al Wahda Mall on November 10. Spread across over 22,600 sqft on the first floor of the Al Wahda Mall, the store will offer its popular range of products, but in a convenient location for those living in downtown.

The store will be home to approximately 2,000 low and medium-sized ready-to-assemble furniture and home essentials with quick access for customers who require their essentials on the go. The store will also offer solutions and services of home and kitchen planning, textile stitching and others. For all other products, customers will have digital access to the full range and can place their orders in-store to have them delivered or opt for store delivery. Also, a Swedish Café will be available for dine-in and take away.

“One of our key strategic objectives at IKEA is to reach and engage with many more people. With the opening of our second store in Abu Dhabi, we edge closer to achieving our goal,” said Vinod Jayan, managing director – IKEA UAE, Egypt and Oman.

“We know that time is of the essence for the many people therefore with the mall’s strategic and central location; we will be bringing the IKEA experience closer to people’s homes, in a more convenient and compact IKEA store. Al Wahda Mall remains a top destination for shopping, entertainment, and leisure in the heart of Abu Dhabi, so we are thrilled to be able to bring our new IKEA concept store to this location. The full size IKEA store in Yas Island, which operates on an area of 355,000 sqft since 2011, will continue to be the go-to destination for the complete IKEA experience, so our goal is to create a closer glimpse of that experience at the heart of the Abu Dhabi Island.”

The store comes in line with the brand’s growth strategy across the region and commitment to bricks-and-mortar stores across its operating markets. The Abu Dhabi Wahda Mall store aims to build on the success of the IKEA expansion plans, that have already seen at its Jebel Ali Festival Plaza Store, the largest in Dubai. Opened little over a year ago, the store caters to the significant area of Dubai South and nearby commuters. Other stores will open in UAE, Cairo and Muscat in the coming years.

 

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