Sustainability: Ariel Middle East brings it’s pod swap shop to ripe market


December 13, 2020 | By RetailME Bureau

Laundry brand, Ariel Middle East is bringing their second pop up Pod Swap Shop to Ripe Market at Academy Park this weekend on 18th and 19th December 2020. The boutique comes as part of their sustainable fashion initiative that aims to raise awareness about purchasing habits when it comes to buying and wearing clothes.

The Ariel Pod Swap Shop encourages people to exchange preowned items of clothing for preloved items available from the brand’s pop-up boutique. The shop has been stocked from Retold, one of Dubai’s leading pre-owned fashion destinations and has items from well-known brands such as Dolce & Gabbana, Ted Baker, Hugo Boss and Zara.

A relatively new concept in the region, the series of pop-up shops from Ariel aim to raise awareness about the importance of using quality detergents to keep clothes looking fresh and bright for longer. The intention is to discourage the throwaway nature of fast fashion, and to encourage people to be more conscious with their shopping habits.

Anyone who’s heading to Ripe Market this weekend can get involved by bringing an item of clothing from their wardrobe to swap with a piece from the Ariel Pods Swap Shop. In addition, people can bring an empty bottle of liquid detergent, to swap for a pack of Ariel PODS. Ariel Middle East launched its first pop up swap shop at Breakout DXB last month and welcomed hundreds of people to get involved and browse the stand.

Ariel is a part of P&G that serves consumers around the world with one of the strongest portfolios of brands, including Always®, Ambi Pur®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto




Download Images RetailME Magazine