UAE now home to a foodverse
In a unique move food brands, restaurants and chefs have come together to create their own food metaverse or foodverse. Several UAE-based F&B brands including Foodlink, Bhukkad Café, Farzi Café, Cali Poke and Papa John’s UAE have signed up with OneRare to release NFTs for signature dishes.
The foodverse developed by OneRare will feature various zones where users can discover celebrity chefs, food brands and virtual restaurants. Designed like the real world, the foodverse features various geographical areas like the beach, forest, lakeside, and a gaming zone too where players can explore, earn, collect and battle.
Created while in lockdown Supreet Raju, Co-founder and CEO of OneRare said, “I have long said that food has a language of its own and makes the world a happier place. It is what connects us and the metaverse only brings us closer together in a unique way in which we can share our culture and our food. Now with the launch of the foodverse, there is no reason why brands and consumers can’t come together in this safe, virtual setting.”
OneRare will also allow users to claim dish NFTs from across the world by collecting ingredients and following recipes to mint exclusive NFT artworks.
“As we grow, users will also be able to swap these NFTs for real meals & deals amalgamating our real & virtual lives. The platform is incredibly unique and offers the end-user with so many opportunities to explore food,” added Gaurav Gupta, Co-founder, OneRare.
After its initial launch in November and the interest that followed Gupta and Raju quickly expanded their vision by introducing the first full-service food metaverse featuring in-world games, chef and brand partnerships and exchanges of virtual assets for real world utility. Partnerships with Foodlink UAE, The Bhukkad Cafe, Cali Poke, Farzi Café, Papa John’s UAE and more in only a few months is the testament of F&B businesses looking to create virtual restaurants, interactive experiences and more on blockchain.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ For decades, Haldiram’s built deep recall across the UAE through its packaged
In hospitality, brands are often discussed as concepts. But the strongest ones
At Souk Madinat Jumeirah, with the Burj Al Arab rising quietly in
Keto Kartel has entered the UAE’s premium wellness food space at a
With at least seven stores now operating across the country—mainly in Dubai,
The UAE Restaurant Group (UAERG), the official representative body of the country’s
As one of the world’s largest pizza chains, Little Caesars is making
Experiential dining has transformed the restaurant industry inculcating multi-sensory gastronomy to Instagram-worthy
From predictive inventory to robot deliveries, technology is reshaping the hospitality industry
The food service industry in the Middle East is being ushered into
When Mohamed Matar Al Falasi started Saddle Café in Dubai in 2017,
Previous Article
