PepsiCo, SSFL & BinHendi expand partnership across premium outlets F&B in the UAE


March 18, 2014 | By RetailME Bureau

PepsiCo, Saudi Snacks Foods Co. Limited (SSFL), the foods business unit of PepsiCo in the GCC and Middle East, and BinHendi Hospitality, one of the UAE’s rapidly expanding high-end food and beverage (F&B) companies, announced expansion of their partnership whereby PepsiCo SSFL will be the premium salty snack supplier of BinHendi Hospitality outlets across the UAE.

The partnership went into effect in March 2014 across a range of BinHendi’s UAE locations, including Second Cup stores. This is an expansion to the current strong ties between both companies as PepsiCo beverage products are already supplied to Bin Hindi Hospitality outlets in the UAE, through PepsiCo’s bottling partners – Dubai Refreshments Company and Abu Dhabi Refreshments Company.

“As our bottling partners have been the privileged beverage partners of BinHendi Hospitality outlets for the past nine years, we are excited to expand our partnership into the foods category. BinHendi will now be carrying a wide range of classic and healthier snack options, catering to a vast array of consumer tastes, reflective of the rich cultural demographic of the UAE,” says Nadim Nakfoor, general manager for PepsiCo SSFL.

“BinHendi is currently operating 90 F&B stores within the GCC, and has aggressive plans of expansion to reach 200 stores over the next three years. We are proud of our affiliation with one of the world’s largest and most reputed brands,” adds Bassel Ammar, vice president, hospitality & franchising at BinHendi

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau




Download Images RetailME Magazine