GMG acquires Geant supermarkets in the UAE from Urban Foods by Dubai Holding

April 6, 2022 | By RetailME Bureau

Gulf Marketing Group has announced the acquisition of supermarket chain Geant, marking its entry into the food retail category in the UAE.

Géant is part of Groupe Casino, a French retailing giant with a turnover in excess of EUR35 billion. GMG is acquiring Géant’s current UAE retail footprint from Urban Foods by Dubai Holding. This will include a total of 18 hypermarket and supermarket locations across the UAE, with the new openings featuring some of Groupe Casino’s other brands such as Franprix and Monoprix, to which GMG will also have exclusive rights to expand.

“This acquisition is a milestone in our history as we venture into the food retail category. In doing so, we are able to cover the entire consumer journey from food manufacturing and distributing to retail. Moreover, the diverse portfolio of Groupe Casino’s supermarket brands will allow us to cater to all categories of consumers, from the price-conscious to those desiring more premium and specialty products,” said Mohammad A. Baker, Deputy Chairman and CEO of GMG.

Last year, GMG announced the redesign of its business into four verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. The latest acquisition falls under the GMG Consumer Goods vertical, bringing the total workforce to over 700 employees. Meanwhile, GMG continues to grow its original food brands Farm Fresh and Klassic, as well as being a distributor for popular food brands such as McCain, Mama Sita’s, and Shan.

“Our acquisition comes at a time when the Middle East’s food economy is undergoing a major transformation. Consumer preference has shifted to locally-sourced food items and sustainable food options, while governments are simultaneously exploring ways to enhance food safety and promote food security in line with their national development visions. In the coming years, our intention is to cover the entire food consumption chain from farm to fork” Baker adds.

The Géant deal follows another high-profile GMG retail acquisition of Royal Sporting House in 2020. Recently, GMG also acquired the rights to manage, distribute, and retail the Nike brand in Egypt and Iraq starting in Q3 2022, contributing to a diversified sports portfolio that already covers over 400 stores across the MENA region and Asia.

Euromonitor International has noted that grocery retailing in the Middle East and Africa (MEA) region has traditionally been underdeveloped, with its per capita value remaining below the global average. However, over the past five years there has been substantial growth potential for grocery retailing, with MEA set to become the fastest-growing region globally. The worldwide grocery retail market is predicted to generate an additional USD440 billion in sales between 2020 and 2022, according to insight provider IGD.

To date, GMG has introduced more than 120 brands into its markets. The company announced plans last year to double its global workforce by 2025 as part of a revitalized business strategy that reiterates its objectives to promote healthier and more active lifestyles.



Previous Article Next Article



BinDawood Holding opens first Danube supermarket in Bahrain

One of the leading grocery retail operators of hypermarkets and supermarkets in 

Continue Reading

October 3, 2022 | By RetailME Bureau

Al Maya Group has announced the opening of its new supermarket in Arabian 

Continue Reading

September 29, 2022 | By RetailME Bureau

Locally-owned supermarket Spinneys and pharmacy retailer Aster Pharmacy have joined forces to 

Continue Reading

September 5, 2022 | By RetailME Bureau
The pandemic has undoubtedly affected us all

Majid Al Futtaim has announced its audit reviewed operational and financial results 

Continue Reading

August 24, 2022 | By RetailME Bureau

Dubai’s largest developer Emaar has announced that it will sell it’s online 

Continue Reading

August 22, 2022 | By RetailME Bureau

Walmart announced this week that it will offer Paramount Global’s streaming service 

Continue Reading

August 19, 2022 | By RetailME Bureau

Employee retention has been on every company’s minds, especially since the fears 

Continue Reading

August 16, 2022 | By RetailME Bureau, a Q-Commerce marketplace startup just announced their go live date in the 

Continue Reading

July 20, 2022 | By Justina Eitzinger

GMG, a global well-being company retailing, distributing, and manufacturing a portfolio of leading 

Continue Reading

July 19, 2022 | By Justina Eitzinger

Lulu Group International recently introduced the world’s first AI-powered Food Delivery Robot 

Continue Reading

May 9, 2022 | By RetailME Bureau

Eid Al-Fitr is an occasion to gather with your friends and family 

Continue Reading

April 29, 2022 | By Zubina Ahmed

Download Images RetailME Magazine