French food festival to be held in Dubai


January 13, 2015 | By RetailME Bureau

Following the success of the annual Apéritif à la française event, which was solely dedicated to food professionals, the first consumer edition of the event will be held on January 31 at the Westin Mina Seyahi amphitheatre.

This event is organised by Sopexa, an International Food & Lifestyle Marketing Group, and is supported by the French Ministry of Agriculture, Food and Forestry to promote the French gastronomy and Art de vivre in the UAE.

“We are delighted to introduce the consumer edition of Apéritif à la française in Dubai. This event is for all foodies interested in becoming familiar with the French culture, or willing to learn more about it. It is also for anyone wishing to experience a typical French gastronomic experience,” says Edwina Salvatori, marketing manager, Sopexa Middle East.

The Apéritif à la française event is held in over 10 major capital cities every year, including Dubai, New-York, Hong Kong, Sao Paulo, Paris and Tokyo to name a few, gathering tens of thousands of people and offering them the opportunity to discover the French art de vivre in outstanding festive and convivial environments.

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