Enjoy each other’s company instead of being ‘social’ on a device


June 28, 2016 | By RetailME Bureau

Today it’s difficult to imagine staying away from our smartphones even for a single day. Actually even an hour seems too long. It wouldn’t be an exaggeration to say that we’re actually living online. We no longer go online.

Taking cue retailers offer Wi-Fi-enabled cafés, stores and even fitting rooms because the new-age consumer is socially connected, almost round-the-clock. They seek feedback from friends on Facebook before buying a pair of trouser or flaunt a new haircut on Instagram. They also post numerous pictures on social media around food while dining.

These socially connected consumers, always glued to the smart devices, however, tend to ignore physical presence. That’s what Köşebaşı, a South Anatolian restaurant operated by the Lebanon-based Azadea Group, seeks to change by encouraging diners to stay away from their smart devices while dining at the restaurant with family or friends.

That’s not an easy job! The restaurant has, thus, decided to launch a fun new phone stack game, ‘Friends over Phones’, starting May 1 to encourage diners to enjoy the company of family and friends over that of phones. That’s the Köşebaşı challenge to its diners against which the latter will get a free breakfast item when a breakfast item of equal or higher value is ordered.

The rule of the game is simple – you’ve to stay away from your phones, which will be placed in a phone stack box placed in the middle of each table. The dining group, big or small, will nominate a monitor to supervise the group, watching if anyone breaks the phone stack pact. If the group manages to enjoy the meal without reaching for and looking at their phones, they will be entitled to enjoy the free breakfast goodies. Alternatively, the monitor will get the prize.

According to Köşebaşı regional brand manager Roy Ghattas, the ‘Friends over Phones’ campaign has been launched to encourage diners to enjoy each other’s company instead of being ‘social’ on a device. It is to encourage guests to live in the now.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /


Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau
Koita

Homegrown, organic and plant milk company, Koita has announced its expansion into 

Continue Reading

December 9, 2020 | By RetailME Bureau
Middle East's vegan revolution

Today’s on-demand streaming services are ripe with docu-series and explainer videos on 

Continue Reading

December 3, 2020 | By Shruthi Nair




Download Images RetailME Magazine