Today it’s difficult to imagine staying away from our smartphones even for a single day. Actually even an hour seems too long. It wouldn’t be an exaggeration to say that we’re actually living online. We no longer go online.
Taking cue retailers offer Wi-Fi-enabled cafés, stores and even fitting rooms because the new-age consumer is socially connected, almost round-the-clock. They seek feedback from friends on Facebook before buying a pair of trouser or flaunt a new haircut on Instagram. They also post numerous pictures on social media around food while dining.
These socially connected consumers, always glued to the smart devices, however, tend to ignore physical presence. That’s what Köşebaşı, a South Anatolian restaurant operated by the Lebanon-based Azadea Group, seeks to change by encouraging diners to stay away from their smart devices while dining at the restaurant with family or friends.
That’s not an easy job! The restaurant has, thus, decided to launch a fun new phone stack game, ‘Friends over Phones’, starting May 1 to encourage diners to enjoy the company of family and friends over that of phones. That’s the Köşebaşı challenge to its diners against which the latter will get a free breakfast item when a breakfast item of equal or higher value is ordered.
The rule of the game is simple – you’ve to stay away from your phones, which will be placed in a phone stack box placed in the middle of each table. The dining group, big or small, will nominate a monitor to supervise the group, watching if anyone breaks the phone stack pact. If the group manages to enjoy the meal without reaching for and looking at their phones, they will be entitled to enjoy the free breakfast goodies. Alternatively, the monitor will get the prize.
According to Köşebaşı regional brand manager Roy Ghattas, the ‘Friends over Phones’ campaign has been launched to encourage diners to enjoy each other’s company instead of being ‘social’ on a device. It is to encourage guests to live in the now.
What will be the role of stores during the holiday season inSeptember 21, 2020 | By RetailME Bureau
Global brands adidas Originals and LEGO team up to offer a playfulOctober 1, 2020 | By RetailME Bureau
British online fashion & lifestyle retailer, ASOS launches its first circular fashionSeptember 30, 2020 | By RetailME Bureau
A new platform in the UAE, Food Crowd is now delivering from
Eagle Hills Sharjah signs up Every Day Fresh Hypermarket to meet the
Saudi Arabia-based grocery retailer BinDawood Holding reportedly sets IPO price, indicates Reuters.
For the sixth consecutive year, UAE-based supermarket chain Choithrams continues supporting UN
Having been inducted into the Spinneys incubator programme, home-grown, online tea brand
UAE-based Urban Foods, a strategic partnership between Meraas and Dubai Holding, is on
Operated in the UAE by Majid Al Futtaim, Carrefour launches click &
British grocery retail chain Tesco strengthens commitment to create employment opportunities through
Waitrose & Partners UAE opens a convenience store in Al Barari, Dubai.
Amazon-owned Whole Foods Market launches online-only store in Brooklyn, New York. This
Grandiose Supermarket opens in Dubai Sports City, continuing to expand its presence
UAE-based retailer Lulu Group has signed an agreement with the Royal Commission
San Francisco-based make-up brand and part of LVMH, Benefit Cosmetics and Tiny
Tech investments surge amid COVID-19, revealed the 2020 Harvey Nash/KPMG CIO Survey,
Global coffee shop chain Starbucks launches strawless lids for iced beverages in
COVID-19 accelerates digital shopping habits, states Euromonitor International. Globally, online purchases of
Cinnabon celebrates 20th anniversary in the UAE. The brand is part of
“VR and AR are opening up fantastic opportunities for retailers at a
According to a Zebra Technologies Corporation study, slightly more than 80% of
Spanish Inditex Group deepens its digital transformation strategy to offer an integrated
A family-friendly sports and social destination, Dubai Festival City’s Al Areesh Club
“I think 2021 will be great,” opines Antonio Gonzalez, CEO, Sunset Hospitality
Global retailer Walmart is piloting on-demand drone delivery in North Carolina, US