American fast food chain Dairy Queen makes a return to the UAE


September 17, 2015 | By RetailME Bureau

American fast food chain Dairy Queen plans to expand across the UAE over the next four years. The brand, which currently has one outlet in Ras Al Khaimah, plans to open two more in Yas Mall and World Trade Centre Abu Dhabi within the next few weeks.

Backed by billionaire Warren Buffet, Dairy Queen plans a total of 20 outlets across the UAE by the end of 2019. Dairy Queen was present in the UAE for several years in the past, but the last outlet was closed in 2010 after the franchisee decided not to continue the business.

November last year, US-based franchise company Bajco Group announced that it has signed a deal with Buffett’s Berkshire Hathaway to bring the fast food brand back to the UAE.

“Dairy Queen was here a long time ago and now we are seeing the re-entry. This is a great brand with a great product. It is huge in the US and the GCC and is expanding across the region – Saudi Arabia and Kuwait,” says Malik Bajwa, director of operations, Dairy Queen franchise in the UAE.

Dairy Queen will offer burgers and ice creams, targeting the middle-income segment of the market. The brand’s most popular product is Blizzard, a thick and creamy ice cream.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



It is the final week of the 27th edition of the Dubai 

Continue Reading

January 21, 2022 | By RetailME Bureau

Foodlink Global Restaurants & Catering Services, the F&B services enterprise in India 

Continue Reading

December 29, 2021 | By Zubina Ahmed

‘Tis the time to be jolly! The festive season is back. Celebrate 

Continue Reading

December 19, 2021 | By RetailME Bureau

“It sounds like this, Luh Pan Koh-ti-dyan and means ‘the daily bread’, 

Continue Reading

December 6, 2021 | By Zubina Ahmed

The long weekend might be over but the Etisalat Beach Canteen 2021 

Continue Reading

December 5, 2021 | By RetailME Bureau

UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley




Download Images RetailME Magazine