Al Nassma announces UK foray


March 24, 2014 | By RetailME Bureau

Dubai-based premium camel milk chocolate concept Al Nassma announces its first point of sales in the UK. This is the brand’s first sales partnership in Great Britain, as part of which Al Nassma chocolates will be available at the newly-established chocolate library, a centrepiece of the soon to be unveiled confectionery hall at Selfridges in London. Spanning approximately 4,000 sqft, the new Selfridges chocolate library will stock the most extravagant and extraordinary chocolates from around the globe.

“We are looking forward to showcasing our premium product to the UK audience. After our successful debut in Europe with Julius Meinl am Graben in Vienna and Prague, entering the UK market signifies a further stepping stone for the global growth of our brand,” says Martin van Almsick, general manager of Al Nassma Chocolate LLC. “Being present at an exclusive address such as Selfridges perfectly reflects the exceptional character of our products. Our chocolate is of highest quality. All ingredients are carefully selected and the camel milk as core ingredient sets us apart from any other chocolate in the world,” he adds.

“We are very excited about the development of Al Nassma as a brand so far and are looking forward to the global opportunities ahead of us. We are proud to introduce this original UAE product to the global markets. Hopefully in future we will see people all over the world enjoy camel milk products such as Camelccino and Camelatte, of course complimented by a piece of exquisite Al Nassma camel milk chocolate,” observes Almsick.

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