Walid Hajj and Fahad Alhokair, have officially launched the region’s first hybrid, delivery-focused, cloud kitchen and premium store-front operator, Kitch, in Saudi Arabia and the UAE.
Kitch, a brand-name coined to represent two important aspects of the business – kitchen and technology, makes its foray into the F&B sector with privately raised capital of US$15 million. The tech-integrated, virtual restaurants and brick-and-mortar facilities of Kitch will offer brands state-of-the-art avenues to enter new markets as well as provide an option to diversify and scale their food delivery and customer engagement with minimal investment.
Kitch will offer an exclusive mix of new and existing brands in the region in addition to international franchises. The team will also test new restaurant concepts, menu items, and seasonal brands to deliver a differentiated customer experience.
Launching first in key markets such as Saudi Arabia and the UAE, the vertically integrated, hybrid food-tech start-up is set to open four delivery kitchens in Riyadh within the first quarter of 2021 and additional 15 kitchens across the GCC in the rest of the year. Each delivery kitchen is spread over an area of 450sqm to 500sqm and is fully equipped to house around 10 food concepts.
Kitch will be delivering world-class infrastructure and expertise enabling food concept owners to enter, adapt and thrive in this new environment while building its reputation as the world’s best delivery-focused franchise operator. The hybrid model will utilise all the operational efficiencies of the cloud kitchen business model as well as provide access to prime locations to set-up and expand the franchise presence.
Walid Hajj, Co-founder and CEO of Kitch, said: “We are thrilled to launch the region’s first hybrid cloud-kitchen and premium store-front operator Kitch. Saudi Arabia and the UAE offer huge potential for this concept, and we are looking to be a part of an industry valued at over US$3 billion. With my experience in the food & beverage industry for more than two decades, I believe it is important to adapt and transform the offerings and services to be relevant and meet future demands.
“Our operational value-chain model and carefully curated portfolio of brands will reimagine the restaurant experience, allowing consumers to enjoy high-quality food from the comfort and convenience of their homes, and at the same time provide food concept owners a platform to explore the market and increase their customer base beyond their physical locations. If a brand is part of our portfolio, we will make sure there is a scalable market ready for it.”
Fahad Alhokair, Co-Founder of Kitch, said: “I am excited to join hands with Walid to embark on this new decade of F&B innovation and transformation. The food and beverages industry is ever evolving, and it has become more apparent this year. We are constantly on the lookout for new investment opportunities and we see a strong growth potential and bright future in the hybrid cloud-kitchen model of Kitch in both Saudi Arabia and the UAE. We are looking to feature a diverse set of concepts to meet the changing trends and demographics that affect the F&B industry. Whether you are an entrepreneur thinking of opening your first food concept or an F&B leader who is looking to expand, Kitch’s flexible hybrid model will help you meet your purpose.”
Kitch’s experienced team of professional F&B operators, brand strategists, and technology specialists led by Chief Operating Officer, Yousef Al Barqawi will guide interested food concept owners, step by step towards launching a successful brand into the markets. The omni-channel cloud kitchen framework offers unparalleled advantage to entrepreneurs as they can test the waters of their food concept without making a full commitment.
Kitch is the brainchild of Walid Hajj and Fahad Al Hokair’s mission to be at the forefront of food innovation and take the kitchen in the cloud concept to the next level through a more flexible, hybrid cloud approach. The operator aims to achieve operational excellence and set industry benchmarks by offering an integrated, next-generation model that focuses on quality over quantity.
Snapchat has been betting big on Augmented Reality’s (AR) retail future consideringJune 22, 2021 | By Jibran Chouguley
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
UAE-based GMG is embarking on a wide-ranging digital transformation project that will enhance its
Al Qana, the waterfront social dining and entertainment destination in Abu Dhabi,
Jumbo, the second largest supermarket chain in the Netherlands, is part of the
Food trucks may have seemed like a good idea at the time,
Remember the teleshopping channels on cable TV or the long home shop
British retailer Marks & Spencer, operated by the Al-Futtaim Group has announced
Words by Joanne Joliet, Head of Worldwide Fashion & Apparel at Amazon
Amazon.ae recently announced the launch of Amazon Warehouse for customers in the
UAE-based BFL (Brands for Less) Group recorded a 56 per cent growth
The bricks versus clicks debate has been made redundant today with traditional
HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister