PepsiCo to invest $500mn in Egypt


March 15, 2015 | By RetailME Bureau

PepsiCo, Inc. has affirmed its commitment to Egypt by announcing plans for the company and its partners to invest $500 million in the country, reiterating the importance of its Egyptian operations. The investment will be directed towards strengthening and expanding PepsiCo’s operations.

“Egypt is the anchor of our North African operations and one of our most important and promising markets,” says Omar Farid, PepsiCo’s president for the Middle East and Africa.  “We have only scratched the surface of the long-term growth opportunities that exist for PepsiCo and our partners in Egypt, and we are confident that this investment will help us continue our momentum in the country.”

“We have a laser focus on expanding into new categories and providing diverse product choices to meet the demands of our Egyptian consumers, in addition to growing PepsiCo’s footprint in new North African markets.”

PepsiCo currently operates 11 manufacturing facilities throughout Egypt, having approximately 47 distribution centres/warehouses/offices, providing full-time employment to more than 10,500 Egyptians. Every year, PepsiCo and its partners also work directly or indirectly with 10,000 Egyptian farmers to expand their capabilities through modern farming techniques helping them expand their businesses.

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