How Jumia is empowering a new generation in Africa

March 1, 2023 | By Rupkatha B

Technology has the potential to transform everyday life in Africa for the better, believes Jumia a leading pan-African e-commerce platform operating in 11 countries including Nigeria, Egypt, Morocco, Kenya, Algeria, Tunisia, Senegal, Uganda, South Africa, Ghana and Ivory Coast.

The platform was built to help consumers conveniently access millions of goods and services while opening up a new way for sellers to reach consumers and grow their businesses. Today the Jumia e-commerce marketplace offers over 50 million products connecting millions of consumers to over 100,000 active sellers including businesses of all sizes as well as homegrown entrepreneurs.

Empowering people, building the digital future of Africa

Besides making shopping easier one of Jumia’s biggest goals is to empower people in the countries where it operates by providing ongoing opportunities for talented people through job creation and skill development. Employing over 4,000 people across 11 countries Jumia has a diverse group of talent coming from different backgrounds, experiences and perspectives driven by a common ambition to help build the digital future of Africa.

In fact, in 2020 Jumia launched its first tech centre in the region in Cairo followed by a second one in Alexandria in 2022. These tech centres support Jumia’s commitment to provide new technology and job opportunities for youth, therein also further expanding e-commerce in the region.

Jumia also draws attention to the unique role that e-commerce plays in advancing equal opportunities in Africa. As such the company has made its mission to leverage technology to improve everyday lives in Africa as the first pillar of its sustainability strategy. The goal is to create jobs and skills that will empower a new generation in Africa to build their lives and make their countries better.

Looking ahead: Growth outlook for 2023

Looking ahead Jumia intends to accelerate progress towards profitability with a comprehensive plan and deliberate action across the below areas:

  • Enhance business focus by allocating capital and resources to projects with proven value.
  • Drive sustainable growth through enhanced e-commerce fundamentals.
  • Enforce stronger cost discipline across the full cost structure.
  • Build a balanced, diversified monetisation model.
  • Finally, its digital payment and fintech platform JumiaPay will be a prime focus area.



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