Choithrams partners with Rove Hotels to open 8 new outlets


December 30, 2022 | By RetailME Bureau

Grocery retail chain Choithrams will open eight convenience stores across Rove Hotels’ properties in Dubai. Scheduled to open in the second quarter of 2023 these convenience stores will run 24-hour operations offering a wide range of fresh and ready-to-eat food and FMCG products to the hotels’ guests and city residents.

“Choithrams already have stores at many key locations across Dubai, and Rove Hotels are the perfect partner for us to enter with, into this retail segment. Customer obsession is at the heart of everything we do, and this partnership takes us further in our aim to be wherever our consumer wants us to be,” said Rajiv Warrier, CEO of Choithrams.

“Providing convenience and great value to our Rovers are some of the most important pillars of the Rove brand. Hence, we are excited to collaborate with Choithrams to open 24-hour stores across our properties. Whether guests will be looking for amenities to complement their stay experience, or a quick snack after a day exploring the city, they’ll be able to get everything without stepping out of the hotel.”  Added Paul Bridger, COO of Rove Hotels.

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