UAE-based Carrefour will become the first retailer in the region to offer new levels of insight and transparency about the provenance of their food via end-to-end visibility on products throughout its supply chain.
Majid Al Futtaim, the owner and operator of Carrefour, has tied up with IBM Food Trust, a blockchain-enabled global ecosystem for the food industry run on IBM Cloud.
The initiative will start with two initial products categories, Carrefour’s own fresh chicken brand and microgreens harvested from select in-store hydroponic farms, before expanding into more product lines. All participants in this initiative across the supply chain will benefit from a smarter, and more sustainable food ecosystem. The digitisation of transactions and data provides a more efficient way of working across the supply chain for growers, processors, shippers, retailers, regulators, and consumers.
By simply using their smartphone to scan a QR code on participating products such as Carrefour’s fresh chicken, customers will be able to get immediate access to actionable food supply chain data, from farm to store shelf. The history of the product, including production process, halal and hygiene certifications, date of birth, nutrition information and temperature data, will be readily available once uploaded onto the blockchain.
The growing demand for food traceability is evidenced by research conducted by the IBM Institute for Business Value (IBV), showing that 73 per cent of those responding to a survey said traceability of products is important to them. Of those who said it was very important, 71 per cent of respondents indicated they are willing to pay a premium for brands that provide it.
“Trust in the food supply is becoming increasingly important worldwide, a trend accelerated by changing consumer demands and the subsequent health and wellbeing concerns arising from the COVID-19 pandemic,” said Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail. “It is therefore imperative for us to invest in ensuring quality throughout the value chain while simultaneously working to build robust customer trust and loyalty. In meeting the new market expectations, we are now offering enhanced food traceability for our valued Carrefour customers and improved operational efficiency for our business.”
Majid Al Futtaim is engaging with its supplier partners to enable broader participation in this initiative, giving Carrefour customers access to traceability details across diverse products throughout the UAE, before introducing it to other Carrefour markets operated by the company in the Middle East, Africa and Asia.
“Thanks to the availability of advanced cloud-based, blockchain technology and the commitment of Majid Al Futtaim to deliver the highest quality to its customers, we are proud to be using this supply chain solution to provide the very best in quality, safety and trust to our customers in the markets we operate in,” Nalla Karunanithy, Chief Digital Officer at Majid Al Futtaim Retail said.
Today’s announcement is the latest tech-forward initiative in Majid Al Futtaim’s digital transformation of its Carrefour operations, following numerous innovative developments including Automated Click & Collect, Mobile Scan & Go and the launch of an online marketplace, utilising the latest in state-of-the-art technology.
Throughout the month of January, Dubai Shopping Festival will help parents keepJanuary 19, 2022 | By RetailME Bureau
Al Seef is a charming attraction which blends the old and newJanuary 14, 2022 | By Zubina Ahmed
It is the final week of the 27th edition of the Dubai
Foodlink Global Restaurants & Catering Services, the F&B services enterprise in India
‘Tis the time to be jolly! The festive season is back. Celebrate
“It sounds like this, Luh Pan Koh-ti-dyan and means ‘the daily bread’,
The long weekend might be over but the Etisalat Beach Canteen 2021
UAE gears up to celebrate this year’s National Day celebrations in the
UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online
Amazon.ae announced that the 11.11 sale is back once again this year
Abu Dhabi Cooperative Society’s COOP City store is now open in Lake
Union Coop, a consumer cooperative in the UAE, revealed that 78% of
Union Coop has opened its 23rd branch within the UAE in Jumeirah
Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and
It is the final week of the 27th edition of the Dubai
In celebration of its 25th anniversary, Home Centre, one of the largest retailers
Throughout the month of January, Dubai Shopping Festival will help parents keep
Dubai’s leading Cloud kitchen company Kitopi announced two new market launches in
Al Seef is a charming attraction which blends the old and new
Renowned Lollipop and sugar confectionery brand Chupa Chups opened its first ever experiential
Leading luxury brand Louis Vuitton opened its first travel retail store in
A Dubai-based female entrepreneur Marie-Hélène Stavelot has launched an online platform that
By: Remo Giovanni Abbondandolo, SVP of MENA, Checkout.com Covid-19 changed a lot
UAE-based retail distribution company GMG has said it will open more than
The first weekend of the year will begin with some music and
Deerfields Mall, Abu Dhabi’s community mall, has relaunched its Farmers Market running