A new branch of Waitrose comes up in Abu Dhabi’s Khalifa City

January 25, 2023 | By RetailME Bureau

British grocer Waitrose has opened its newest store in Abu Dhabi’s Khalifa City’s recently revamped neighbourhood community shopping hub. This is Waitrose’s 17th store in the UAE.

The 34,447 sqft store’s deli counter is packed with an array of food from fresh salads to hot rotisserie chicken and freshly baked bread that are made daily. Dedicated to sourcing locally wherever possible, shoppers can also stock up on a variety of produce including handpicked fruit and vegetables, organic UAE-farmed salmon and free-range eggs. For cheese enthusiasts, the store is home to the UAE’s first Waitrose Specialist Cheese counter serving up an array of gourmet specialist delights.

Waitrose’s own brands offer customers a wide selection of responsibly sourced, quality products to choose from. The store will also feature a full gifting and floristry counter where shoppers can build a bouquet of elegant flowers and stems, perfect for a special gift or treat for the home.

“We are thrilled to be opening a store in such a popular community-centric residential area in the UAE’s capital. The opening reinforces the company’s ethos of always giving more than it takes – to our customers, communities and each other. We are all about sharing our love for food, as trusted purveyors of responsibly sourced products, and very much look forward to welcoming residents and visitors to the Khalifa City branch,” said Sunil Kumar, CEO of Fine Fare Food UAE.

Waitrose UAE is expanding in Abu Dhabi through the emirate’s Musataha agreement arrangements, which allows for investment across various sectors, including commercial, retail, healthcare, education and agriculture. Musataha agreements grant rights to develop plots of land for a defined period, allowing companies to grow in the emirate. Abu Dhabi Investment Office manages and facilitates investment opportunities through Musataha agreements in collaboration with other Abu Dhabi government entities.

“Khalifa City Community Market branded as Waitrose UAE’s new Khalifa City branch is a great addition to the community and a great example of how ADIO through Musataha agreements can effectively support companies that need land to invest and expand in Abu Dhabi,” added Raed Al Mohtar, Acting Head of Musataha Partnerships at Abu Dhabi Investment Office (ADIO). “These agreements help investors unlock investment opportunities and benefit from the emirate’s public land, enhancing quality of life for residents while also offering long-term opportunities for investors.”



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