The unprecedented challenges of 2020 made way for the untapped opportunities that lay in digital technologies. The growth in online shopping has led to the acceleration of alternative shopping habits like social commerce, which is estimated to grow to $604.5 billion by 2027, at a 31.4% compound annual growth rate (CAGR) between 2020 and 2027, according to Stock Apps.
A good number of e-commerce companies are either already selling or planning to sell via social media. 15% of these companies worldwide are already selling on social media while 25% are planning to start.
In spite of experiencing a year in which life changed seemingly overnight, people found ways to virtually connect with loved ones despite distance and lockdown restrictions; expressed themselves in new and heart-warming ways; supported their wider communities by rallying around causes they believe in; and championed small-medium businesses, protecting them in the midst of the COVID-19 crisis.
Instagram, this year has provided massive opportunities for individuals and small businesses, and doubled into an e-tail platform for a lot of businesses, especially during the lockdown. Here’s a snapshot of the major features that Instagram launched in the MENA region for brands and retailers:
“Support Small Business” Sticker
As part of their outreach to support small-medium businesses during the pandemic, they introduced the “Support Small Business”. Users can mention businesses directly in the sticker to give their followers a preview of the account. When people used the sticker, their story was added to a shared Instagram story, so their followers could see it along with other businesses that people they follow are supporting. The sticker helped businesses reach new customers and stay connected to the people they serve.
Previously only available to managed businesses, shopping on Instagram rolled out to all eligible businesses – from the biggest brands to a shop owner setting up an online store to creators and publishers like musicians, athletes, and more.
Reels and Shop Tabs
The Reels and Shop Tabs was introduced this year making it easier for the community to discover short, fun videos from creators all over the world; and giving them a better way to connect with brands and creators and discover products they love.
They expanded Guides to the region to make it easier to find, curate and share the products, places and posts users love from their favourite accounts on Instagram.
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Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
Homegrown, organic and plant milk company, Koita has announced its expansion into
Retailers in the Middle East are making strides in their multichannel offerings,
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Carrefour has announced that it is expanding its robotic fleet, adding 11
The issue of climate change and the environmental crisis we are in
The UAE is known to be a global hub for a range
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London based luxury retail and branding experts, House of Luxury (HOL), is celebrating their
Gargash is opening its first standalone AMG Store in the UAE, in
Gone are the days of traditional brick-and-mortar as well as purely e-commerce
Legal and social barriers that exist for women’s access to jobs is
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi)