Dubai Summer Surprises 2016 kicks off today

August 1, 2016 | By RetailME Bureau


The 19th edition of Dubai Summer Surprises (DSS) kicks off today. Organised by Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), DSS is taking place under ‘Own The Summer’ theme across the next 43 days – from July 9 to August 20.

The annual citywide fiesta designed for residents and tourists is set to transform the city into a cool and fun summer oasis with an exciting entertainment calendar in addition to attractive dining and shopping promotions including one by DFRE and the Dubai Shopping Malls Group (DSMG), offering shoppers the opportunity to win 12 Infiniti cars as well as surprises offered by participating malls.

“With the start of Dubai’s annual summer extravaganza, residents and visitors get the chance to enjoy rewarding experiences that are unique and unmatched,” says DFRE CEO Laila Mohammed Suhail. “From now on for the next 43 days, families and visitors to Dubai can ‘Own the Summer’ and enjoy one of the best shopping seasons in the region, with amazing deals and promotions that will create many memorable moments during their summer stays.”



“DSS 2016 reflects our understanding of the diverse tastes and interests of the millions of visitors who have made the festival the most successful of its kind for almost two decades. The consistency and longevity of DSS is a true testament to the strong spirit of collaboration that exists between the government and private sectors in Dubai to ensure that the emirate remains a main destination across the year. This is once again evident in 2016, as we have created with many of our partners in the private sector an array of exciting and creative promotions this DSS with one main aim; to reward our shoppers with amazing prizes,” she adds.

DFRE’s strategic partners for 2016 include Abu Dhabi Islamic Bank, Emirates, AW Rostamani Group, Al-Futtaim Group, The Dubai Mall, Majid Al Futtaim Properties, Mercato, Paris Gallery, ENOC, Ibn Battuta Mall, Dubai Duty Free, Meraas and Etisalat.



Previous Article Next Article


Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Download Images RetailME Magazine