Saudi’s AlMalki Group reveals its digital transformation strategy


September 15, 2021 | By Shruthi Nair

Saudi-based luxury retailer, AlMalki Group recently revealed the key elements that is facilitating its digital transformation journey contributing to the GCC’s $29 billion e-commerce market.

AlMalki is using solutions such as the Service Cloud to interact with customers by email, phone, social media, and WhatsApp; Marketing Cloud to drive personalization and marketing automation; and Commerce Cloud to build rich, Artificial Intelligence-powered shopping experiences for their partner brands. It also uses Content Management Systems (CMS), which allows for curating and sharing content in multiple languages.

The group also plans on fully integrating its cloud solutions, its content management system, and its social media platforms, in order to facilitate a seamless omnichannel experience.

“In the GCC’s competitive luxury retail and e-commerce sector, we needed to better cater to our customers, who want personalized shopping journeys,” said Daniel Gómez Rojas, Chief Digital Officer, AlMalki Group. “Before the pandemic, most of our customers were shopping at mall boutiques. But now, our customers prefer having omni-channel experiences that may start by researching and ordering online, and then trying on or collecting items in-store.”

“At AlMalki Group, we can now better identify our millions of customers, deliver one-on-one digital marketing, and give our customers personalized offers. We went from a business of buying and selling goods, to creating unique customer experiences for our partner brands, both online and in stores,” he added.

As a younger, technology savvy, and globalized population grows in the region, more customers are desiring the convenience, and data-driven omni-channel capabilities of e-commerce. As a result, the GCC’s e-commerce market is growing at 20 percent CAGR and is set to reach USD 29 billion in 2021, according to a recent report by Kearney.

AlMalki Group, one of Saudi Arabia’s most storied retail conglomerates, has more than 65 years of experience. The company counts more than 1,100 employees, and also represents more than 105 international brands both online and in boutiques. Supporting e-commerce innovation, the company is deploying a wide range of solutions to transform customer experiences.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



Foodlink Global Restaurants & Catering Services, the F&B services enterprise in India 

Continue Reading

December 29, 2021 | By Zubina Ahmed

‘Tis the time to be jolly! The festive season is back. Celebrate 

Continue Reading

December 19, 2021 | By RetailME Bureau

“It sounds like this, Luh Pan Koh-ti-dyan and means ‘the daily bread’, 

Continue Reading

December 6, 2021 | By Zubina Ahmed

The long weekend might be over but the Etisalat Beach Canteen 2021 

Continue Reading

December 5, 2021 | By RetailME Bureau

UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau




Download Images RetailME Magazine