Retail Abu Dhabi, the retail platform of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), has revealed plans for the inaugural Abu Dhabi Beauty Week, an 11-day consumer beauty event which will take place in the emirate from February 4th to 14th.
Launched to celebrate Abu Dhabi’s growing importance in the global beauty industry, Abu Dhabi Beauty Week aims to become the Middle East’s leading consumer beauty event.
The programme includes a diverse schedule of consumer experiences, participation by leading international beauty brands and retailers, and exclusive-to-the-emirate activations at malls in Abu Dhabi and Al Ain.
A number of leading global beauty, brands including YSL Beauty, Valentino, Charlotte Tilbury, Lara Mercier, Serge Lutens, Bath & Body Works and others, have confirmed their participation. Events also include new product launches, interactive experiences, and masterclasses by international celebrities will also be taking place throughout the week.
“Abu Dhabi Beauty Week is designed to appeal to anyone with a passion for the beauty sector, while working to enhance the emirate’s appeal and further boost Abu Dhabi’s diverse retail offerings,” said HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi. “We are confident that this new concept is destined to become a regular Retail Abu Dhabi calendar event, which will utilise unique brand activations to create a true celebration of the global beauty sector right here in Abu Dhabi.”
Adding to Abu Dhabi Beauty Week’s appeal will be the confidence shoppers will take from the continuing Go Safe Certification initiative, which will continue to apply global safety and cleanliness standards across malls, hotels, attractions, restaurants, theme parks and public venues. Comprehensive health and safety measures include regular COVID-19 testing for the emirate’s retail sector staff, as well as thermal scanning at entry points for shoppers; the implementing of social distance shopping throughout malls, stores, cafes and restaurants; and regular cleaning and disinfection of all participating outlets.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
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