Next DSF returns for six weeks


October 13, 2020 | By RetailME Bureau

Dubai Shopping Festival (DSF) returns for its 26th edition from December 17 2020 until January 30, 2021, with over six weeks of attractions, including wholesome entertainment, live concerts and shows.

Organised by Dubai Festivals and Retail Establishment (DFRE), this year’s DSF will start a week earlier than usual, to allow the residents and visitors to make the most of the school holidays, festive period and end of year sales season starting 26 December in Dubai.

Many of the major events will kick off during the opening weekend in December 17 with light and fireworks shows, entertainment, malls and activations by big name retail brands. The special celebrations on New Year’s Eve and opportunities to win mega raffles with with luxury cars and cash prizes.

Dubai Shopping Festival is supported by key sponsor RAKBANK MasterCard and strategic partners which include: Al Futtaim Group (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, Emaar, Emirates Airline, Enoc, Etisalat, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Meraas (City Walk, Boxpark, The Beach, The Outlet Village, Al Seef, La Mer) and Nakheel Malls (Ibn Battuta Mall, The Pointe, Nakheel Mall, Dragon Mart 2).

Dubai Department of Tourism and Commerce Marketing (Dubai Tourism) is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector, and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.

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