Dubai Duty Free’s 40th anniversary sales surpass AED54.2-mn in a day


December 21, 2023 | By RetailME Bureau

Dubai Duty Free management and staff at the 40th Anniversary celebration in Concourse B

On its milestone 40th anniversary travel retail major Dubai Duty Free’s (DDF) sales topped AED54.2 million ($14.8 million) supported by a special 25% discount on a wide range of merchandise for 24 hours. The anniversary sale, which was also extended to its home delivery and click & collect offer resulted in a spending spree at Dubai International and Al Maktoum International airports with sales 53% higher than December 20 last year.

From a category point of view, perfume was the highest-selling category with sales of AED12.4 million ($3.4 million) during the anniversary day sale, followed by watches with sales of AED7.5 million ($2.1 million), while ticket sales for Dubai Duty Free Millennium Millionaire reached a staggering AED6.6 million ($1.8 million). Liquor took the fourth spot with sales of AED6.4 million ($1.8 million), followed by cosmetics with sales of AED4.3 million ($1.2 million).

Commenting on the success of the 40th anniversary sale, Colm McLoughlin, Executive Vice Chairman and CEO of Dubai Duty Free said, “We are very pleased with the positive result of our 40th anniversary sales across all Concourses within 24 hours. There was huge excitement amongst our customers and staff on the day and I would like to thank everyone for contributing towards our milestone anniversary celebrations.”

Meanwhile, online sales topped AED7.5 million ($2.1 million) with a total of 5,815 combined orders received through click & collect and home delivery service as well as tickets for the Dubai Duty Free Millennium Millionaire and Finest Surprise promotions purchased online.

During the 24-hour anniversary sales, the cash registers recorded a total of 79,812 sales transactions, while Dubai Duty Free’s Distribution Centre issued 800 pallets of merchandise and the total number of picks in the warehouse was 8,041 for 265,799 units of merchandise.

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