Develop your own recipe for success: Kamal Osman Jamjoom

An excerpt from IMAGES RetailME’s exclusive interview with Kamal Osman Jamjoom, Chairman of regional retail conglomerate Kamal Osman Jamjoom Group that operates a portfolio of homegrown and international brands.

Many of us wake up in the morning with brilliant ideas that we’re keen to implement. Little do we realise some of these ideas are achievable, while some aren’t. At such times, it’s the company’s mission statement that brings you back on track. That’s why every organisation – big or small – must have a mission statement.

It isn’t limited to retail but applies to every industry – and even individuals for that matter. I’ve noticed people who have a mission to accomplish and grow, tend to stay focused and on track. Similarly, an organisation with a clear mission statement can always explain its goals in an articulate manner. That’s crucial. Such a business will not drift from its core competencies, particularly in a highly competitive environment. Its people will remain goal-oriented and focused on what they must achieve, accomplishing the greater goal of the company.

Even that’s not enough for an organisation like the Kamal Osman Jamjoom Group. That’s why, along with our mission statement we have a certain set of values the company stands for and believes in. For us, the most important value is to take care of our people, offering them a friendly environment. It’s obvious, people are keen to work in an environment that’s safe, secure and ethical. Creating jobs alone isn’t enough. You need to keep your employees engaged and satisfied. Having been in business for so many years, I’ve realised one way of doing this is by offering them challenging opportunities to keep them motivated, opening pathways for them to grow within the business. If you’re able to do this, your employees will feel their skills are valued. They will perform better with time, building a sense of purpose that enriches their career and the business.

That’s why our values remain constant even if, like any other company, our budget, business plans, marketing activities and product development change every year. We’ve developed these values over the years and they’re simple and straightforward – good people first, begin and end with good customer service and profitability for all our stakeholders. It’s these values that reflect what our organisation stands for. They offer a sense of belonging to our people, instilling team spirit in them which is important for the growth of any organisation.

The full story was published in IMAGES RetailME’s ‘Vision & Views’ book and the excerpt is part of the September 2023 ‘Leadership Stories Collector’s Edition’.

Link to purchase a copy: https://www.imagesretailme.com/e-magazine/