Bebe opens its redesigned store in The Dubai Mall


August 12, 2015 | By RetailME Bureau

US-based bridge fashion brand Bebe debuts its new international in-store design concept at The Dubai Mall. Showcasing the brand’s revamped new look for the very first time; the label also marks the occasion as the commencement of its latest venture that provides the product offering on an elevated pedestal to enhance the customer experience.

Richard Pierson, New York-based senior vice president of Bebe’s international operations, was pleased with the outcome of the redesigned. “The new design elevates the product offering and the in-store ambience that enhances the customer experience.”

The Dubai Mall store was chosen as the first regional outlet for design as the brand perceives it as an important location. “Besides the location, it is Bebe’s number one store globally in all aspects and plays a strategic part in showcasing the brand to the world travellers who visit or transit through Dubai,” says Pierson.

“Three more stores, including Mall of the Emirates and Yas Mall, are scheduled for the makeover over the next two years. The whole redesign plan was drawn up two years ago when the new management team came on board and has worked very well across the US. The success is reflected in the sales figures of these stores,” Pierson adds.

The new store design is attributed Bebe architect Scott McGraw, who is based out of Los Angeles. Boasting an elegant mix of Italian fixtures and midcentury silhouettes that intricately heighten the mood within the store, the brand is presented on a new pedestal of style to its customers. Furthermore, Venetian mirrors and glass scones lend an old world European flare to the store, while velvet post-war seating and geometric track lighting infuse the vigour of modern-day energy.

Antara Mall in Mexico will be the next location to boast Bebe’s fresh new look within the next week, which will be followed by Vivocity Singapore.

Bebe currently operates 165 Bebe retail stores, the on-line store Bebe.com and 36 Bebe outlet stores. These stores are located in the US, Virgin Islands, Puerto Rico and Canada. Bebe also distributes and sells Bebe branded products in approximately 100 outlets through its licensees in more than 20 countries.

The brand has completed seven years in the UAE and currently has stores in The Dubai Mall, Mall of the Emirates, Dubai Marina Mall, City Centre Deira, Al Ghurair City, City Centre Mirdif and Abu Dhabi’s Yas Mall, Marina Mall and World Trade Centre Mall.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto




Download Images RetailME Magazine