Cinema Akil’s seasonal outdoor outpost pops up at 25hours Hotel Dubai One Central

December 1, 2023 | By RetailME Bureau

Cinema Akil’s seasonal outdoor outpost pops up at 25hours Hotel Dubai One Central

Dubai’s independent arthouse Cinema Akil has revealed the opening of its seasonal outdoor outpost, Cinema Akil in 25hours (CA in 25hours) at 25hours Hotel Dubai One Central in its latest collaboration with Ennsimore. Now open to the public, this expansion marks a significant milestone in Cinema Akil’s mission to bring exceptional cinematic and cultural experiences to audiences in the heart of Dubai, and the region.

Located within the vibrant 25hours Hotel Dubai One Central, CA in 25hours, spanning across 1,867.5 square feet, offers a multi-faceted space divided into three distinct sections: the box office/concession area, the open cinema theatre and a multipurpose retail and pop-up space. Beyond screening films, CA in 25hours promises an electric array of entertainment options, including an F&B offering, music events, talks and pop-up experiences.

Designed for film screenings and a multitude of other activities, CA in 25hours boasts a theatre with a seating capacity of 72 people and a total standing capacity of approximately 150 guests across all three zones, creating an intimate yet vibrant atmosphere for cinema enthusiasts and creatives alike. With versatility in mind, CA in 25hours offers a unique space to accommodate takeovers, venue rentals and collaborations. It presents a flexible environment that can seamlessly adapt to different needs, fostering a creative atmosphere for a variety of purposes.

“Cinema Akil in 25hours is more than just a cinema; it’s a vibrant hub where film and culture converge, reflecting the dynamic spirit of Dubai,” said Founder, Butheina Kazim. “Bringing a bespoke version of the Cinema Akil experience to 25hours Hotel is a significant milestone in our mission to champion the culture of film and the cinematic arts, while exposing international cinema to regional audiences. Our partnership with Ennismore is a collaboration built on a special blend of shared values combining innovation, community-centricity and trust. Located at the main artery of Dubai, sandwiched between the past and the future in Dubai’s story the space pays tribute to Dubai’s constant evolution, aligning with Cinema Akil’s iterative nature. Brought together by the call to “Come as You Are,” it is designed for versatility, fostering collaboration and reinvention with a cohesive identity. Their roots from Berlin, a city centred on celebrating cinema, align perfectly with our mission. Through this partnership, we look forward to enhancing the cinematic experience in this dynamic city we call home.”

CA in 25hours boasts cutting-edge technology, featuring state-of-the-art laser projection and Dolby 7.1 cinema sound making the theatre compatible with industry-standard video and audio formats. Based on its unique location in the atrium which is a quite cavernous space, the cinema’s acoustic design and engineering, completed by Acoustics Studio 21dB, has been laid out to protect the integrity of cinematic experience while keeping it accessible, public and outdoor.

Beyond its technical prowess, the ambience of CA in 25hours is a key highlight. The space is not brightly lit, setting the mood for an intimate and immersive journey. The space presents two distinct moods – one resembling a public installation mimicking a garden during the day, serving as a corridor to connect One Central to the hotel; the other transforms into a back alley at night, adorned with exclusive red lights and Cinema Akil’s iconic chandeliers. The lighting design focuses on an easy transition to a screening experience that ensures guests enjoy a seamless journey from the moment they enter the venue until they settle into watching a film.

Previous Article Next Article



Laura Manning, Managing Director & Founder, BRW Society

Launched in 2019 by Laura Manning, UAE-based homegrown brand BRW Society completes 

Continue Reading

April 5, 2024 | By Rupkatha B
Rajiv Warrier, Chief Executive Officer, Choithrams

Since the launch of its first store in the UAE five decades 

Continue Reading

March 20, 2024 | By RetailME Bureau
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau

Download Images RetailME Magazine