Built with innovation & trust


August 14, 2023 | By Anurima Das

According to sources, the home furnishing sector is anticipated to experience a growth rate of approximately 8% in 2023, surpassing the figures from 2022. Pan Home is optimistic about this growth landscape and believes with lifestyle and preferences constantly evolving, home furnishing brands that can adapt to the changing demands of consumers are poised to thrive in the market. Abdulrahman Al Shamsi, Founder and Chairman of Pan Home spoke to us to discuss the brand’s robust growth plan and recent branding revamp.

Pan Home entered a market that was and still to some extent very fragmented. At that time, customers had very few options to buy diverse and high-quality home furnishing products. They identified this gap and leveraged the opportunity by sourcing unique home furnishing products from across the globe. In no time they established showrooms across all emirates and embraced online shopping to make their products more accessible. This customer-oriented approach earned them trust and helped them set a benchmark in the industry.

What started in 1992 with just one store in Sharjah is a trusted name today in the furniture domain. PAN Home today has 22 stores across the GCC complementing its online store. The brand opened its first flagship store in Dubai in 2009 and in 2007 entered the Oman & Qatar markets. Very soon they will be opening their first retail store in KSA. “We are always looking to expand our footprints and you can expect more stores with a new and improved shopping experience across UAE in the coming years. Our success is deeply rooted in our dedication to understanding and adapting to our customers’ evolving styles, tastes, and preferences. We believe in going the extra mile to give our customers the best shopping experience, becoming their trusted go-to brand for home furnishing, interior design solutions, and décor needs,” Shamsi mentioned.

Rebranding for growth
“Undergoing a recent rebranding journey, we have successfully transitioned from Pan Emirates to Pan Home. We have embraced a fresh and simple take on the logo to emphasize the considerable shift in our perspective. This 360-degree makeover reflects our commitment to a more modernized approach that caters to a diverse range of home furnishing needs. From our product collection to the in-store and online shopping experience, from the look and feel of our stores to the way we present our products, you’ll notice a refreshing change. While we remain dedicated to our core principles of providing affordable, durable, and long-lasting products, our core focus remains meeting customer needs. Our extensive range of products is designed to strike a perfect balance between aesthetics and function in your home. Each product is carefully curated by an expert team of buyers and designers from around the world, ensuring that every piece brings something unique and special to your home while maintaining quality and affordability as our top priorities,” Shamsi informs while speaking about the new brand transformation.

 Sustainability, contemporary furnishing, and functional living spaces are currently dominating the home décor landscape. Today’s consumers are more eco-conscious than ever, and Shamsi says they are demanding sustainable choices when it comes to furnishing their homes. The initial challenges were for us to understand the needs of our market. This was a challenge because such data takes time to collect through various types of surveys but also by studying our customers’ buying trends and being able to break down this data into tangible information that would guide our product purchasing strategy. Currently, we source our products from suppliers across the world, building an extensive product portfolio that caters to the demands of our diverse customer demographic,” he adds.

Customer focused
Pan Home always strives to better understand their customers’ needs to understand how they can support and simplify their shopping experience. “During the pandemic, we continued to offer the same services through our online website and extended our e-commerce portfolio to other marketplace platforms. We recently introduced our MORE loyalty program, which is a valuable tool for us to gain insights into our customers’ preferences, shopping habits, and buying frequency, helping us lead to more effective marketing strategies to target the right audience with the right offers and improve customer satisfaction,” he mentions.

Pan Home’s marketing approach is reflective of the brand’s new modernized identity, with high-quality content and diverse communication channels to reach our audiences. Its strategy revolves around targeting the right audience and positioning the brand as the ultimate one-stop solution for affordable luxury. To achieve this, they execute 360-degree marketing campaigns that effectively engage and connect with the customers. They reach the audiences with their targeted digital, email, influencer, and social media campaigns, as well as through our mass communication channels such as outdoor and print advertising.

Moreover, to ensure that every order fulfillment is smooth and agile, Pan Home operates a huge state-of-the-art warehouse facility and distribution centre at Al Sajaa, Sharjah, UAE, with a built-up area of approx. 40,000 square meters. The facility is designed to accommodate more than 20,000 products and over 200 fleets, with 3000 containers (FEUs) storage capacity. The team consists of 850+ well-experienced warehouse professionals, ensuring a smooth logistics operation and enabling fast turnaround and accurate handling of approximately 1500 orders per day.

Innovating for future
Innovation is at the core of the business. Shamsi highlighted, “From our e-commerce platform that enables seamless online shopping experiences to our loyalty program designed to reward and retain our valued customers, we are continuously harnessing the power of cutting-edge technologies to enhance efficiencies and elevate our service across all facets of our business. Our loyalty program is more than just a reward system; it’s our commitment to building long-lasting relationships with our customers. By analyzing customer behaviour and preferences, we can tailor personalized offers and incentives that resonate with everyone, fostering a sense of appreciation and loyalty. Additionally, we continuously explore emerging technologies and trends to optimize our operations and enhance supply chain efficiencies”.

Pan Home has introduced a series of exciting features such as “design the room,” on their website, where the customer can see how the products fit into their space. They have also added an AI-powered search feature that helps customers search for products using images. Additionally, they are also getting ready to launch their mobile app for both IOS and Android, making it even easier for customers to shop with them anytime, anywhere.

Shamsi to sign off says, “Our goal is to be more accessible and customer-focused, and we’re excited about these changes. We are constantly growing, our biggest store, which will be in Zahiya, will be a massive 180,000 square feet. Over the past 30 years, we have achieved many milestones. Our flagship store in Barsha, which covers 100,000 sq/ft, is our largest furniture retail store in the UAE and the GCC. By always putting customer satisfaction first, we have gained a loyal customer base and built a strong sense of trust in our brand. We will keep working hard to maintain this trust”.

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