Building on its multi-channel offer to make shopping easier for customers, British supermarket chain Sainsbury’s will double the number of click & collect groceries sites in its store car parks over the next year.
Sainsbury’s launched its click & collect groceries service in March 2015, and since then its online orders have continued to grow. The service, which offers customers a hassle-free drive-thru option, has proved very popular at the first 100 sites, attracting new customers and offering existing customers a new convenient way to pick up their shopping.
“We know that time is precious and people are increasingly looking for easier, more convenient ways to shop. This rollout forms part of our strategy to offer our customers more options to shop whenever and wherever they want,” says Sainsbury’s director of online Robbie Feather.
“Click & collect is proving to be a popular hybrid between online shopping and visiting a store, especially among shoppers juggling work and looking after young children. Most people are using this speedy drive- thru service to do a big shop for the week ahead. Customers really like the fact that they can collect their shopping at a time that suits them and on average it takes them just three minutes from start to end,” Feather adds.
Saturday mornings are the most popular time to pick-up orders; and many customers also go into the store to quickly buy a few additional items or use in-store services. Click & Collect is already by far the most popular method for customers buying Sainsbury’s clothing online, with 80% of customers picking up their order at one of Sainsbury’s 712 stores.
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