Benefit Cosmetics and Tiny House Café raise breast cancer awareness


September 30, 2020 | By RetailME Bureau

Benefit X Tiny House – Pink October Menu

San Francisco-based make-up brand and part of LVMH, Benefit Cosmetics and Tiny House Café raise breast cancer awareness in Saudi Arabia.

On the occasion of PINK October this year, Benefit Cosmetics has partnered with Tiny House Café in Jeddah to support breast cancer awareness and raise funds on behalf of the Zahra Breast Cancer Association. As part of this collaboration partnership, Tiny House Café will offer a ‘PINK Menu’ throughout October. All the proceeds from items ordered off the limited-edition PINK Menu will be donated to the Zahra Breast Cancer Association.

As Benefit Cosmetics and Tiny House Café raise breast cancer awareness, Alireza Danai, EMEA regional director for Benefit Cosmetics, said, “Benefit KSA is excited and proud to be collaborating with Tiny House Café in Jeddah for PINK October. This partnership gives us an opportunity to raise awareness about a very important topic for women: breast cancer. Giving back to our local community is a core value at Benefit Cosmetics and we are happy to be supporting an association from Saudi Arabia. Zahra Breast Cancer Association brings much needed support to breast cancer patients and survivors in the Kingdom.”

In addition, Benefit Cosmetics has also released a short campaign video with the hopes of raising awareness among Saudi women and supporting patients and survivors featuring four inspirational Saudi women. They include Breast cancer survivor and fashion stylist Hanouf Talal; motivational speaker Sarah Khonkar; activist & author Hatoon Kadi; and social media influencer Sarah Maghrabi.

 

For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau
First Movers Coalition for Food to create up to $20-bn value chain for sustainable farming

The World Economic Forum, with support from the Government of the United 

Continue Reading

December 5, 2023 | By RetailME Bureau
Food consumption in the GCC to grow at a steady pace

Food consumption in the GCC is set to grow at a CAGR 

Continue Reading

November 29, 2023 | By RetailME Bureau




Download Images RetailME Magazine