Benefit Cosmetics launches first store in the UAE


June 18, 2019 | By RetailME Bureau

San Francisco-based make-up brand, Benefit Cosmetics recently opened its first boutique in the UAE at Bawadi Mall in Al Ain.

Located on the ground level of Bawadi Mall, the new boutique is designed with a unique modern philosophy fully expressing the true brand DNA. With 40 years of experience in brow products, Benefit Cosmetics promises to be a brow-raising addition to Al Ain’s beauty scene.

Founded in 1976 by twins Jean and Jane Ford, Benefit Cosmetics is known for its quick-fix solutions to beauty problems and playful packaging that stands out. Part of LVMH, currently Benefit Cosmetics has 50 locations in countries across five continents.

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