Data from Criteo, an advertising platform for the open internet, has revealed that retail traffic and sales in the Middle East and Africa (MEA) are set to peak once again during Black Friday, which falls on November 27th this year.
Black Friday 2019 saw an average of 336% increase in sales and a 170% increase in traffic. Similar trends are expected this year, with e-commerce expected to perform stronger as consumers move to online shopping, in the wake of COVID-19.
A new Criteo study of 800 consumers in the UAE revealed that four out of 10 shoppers plan to buy more products online this year, including toys and gaming items, cultural goods, and beauty products. Three out of 10 UAE shoppers plan to buy more luxury brands, home goods, groceries, apparel/accessories, household products and consumer electronics online. In fact, September 2020 saw +42% higher online sales year-on-year.
“The events of 2020 made it an extraordinary year for e-commerce. Our research shows that this year consumers will swap door-buster deals for online discounts that start sooner and span a longer period of time. Retailers who want to maximize their gains during Black Friday should provide seamless customer journeys — from easy-to-use websites and apps, to free delivery and easy returns, giving their customers a safe and joyful festive season”, said Alistair Burton, Country Manager MEA at Criteo.
The Criteo research also revealed that while over one third (37%) of UAE shoppers say they feel more comfortable shopping in-store now than they did a few months ago, and 65% of them also said that they feel more comfortable shopping online this year than in-store. While UAE consumers are shopping online across most product categories in the next few months, offline purchases will be primarily groceries, home goods and luxury brands.
UAE shoppers are more driven by value than ever. Promotions will drive shopping this year – with 43% of UAE shoppers confirming that they will have a significant influence on their gift purchases. In fact, nearly half of UAE shoppers said that they would not wait until Black Friday to buy presents if they get early discounts from their favorite retailers.
“As competition heats up and browsing starts to pick up in November, it’s important that retailers boost their online presence, in order to influence customer consideration prior to peak conversion dates and attract shoppers in the countdown to Black Friday”, added Burton.
A report from Bain & Company has revealed that the emergence of some positive shopping trendsMay 9, 2021 | By RetailME Bureau
UAE-based RAW recently announced that it would be extending its GCC operations,May 4, 2021 | By Bilal Syed
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
REDTAG launched its latest retail outlet at the Salalah Grand Mall in
The world is going through a tumultuous time with death, despair and
Saudi-based grocery retail operator BinDawood Holding Co. has reported its first quarter
A report from Bain & Company has revealed that the emergence of some positive shopping trends
Words by Pankaj Kumar, Head Omnichannel Retail at Jumbo Group With the latest
Kuwait-based startup TAMANNA has announced the launch of its online shopping site tamanna.com with
UAE-based Carrefour has opened a new store at the world’s busiest international
HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister
UAE-based RAW recently announced that it would be extending its GCC operations,
The once powerful department stores that anchored malls and streets around the
LinkedIn’s Top Companies 2021 list for the UAE, which identifies the best places
Words by Hozefa Saylawala – Middle East Sales Director, Zebra Technologies By the