US-based digital coupon website RetailMeNot.com has released an initial set of data from its first international survey measuring the couponing and shopping behaviours of consumers in 11 countries around the world. The survey, conducted with Ipsos Public Affairs which interviewed more than 10,000 respondents, included consumers in the US, Canada, UK, France, Germany, Netherlands, Italy, Sweden, India, Australia and China.
Compared with the European and BRIC shoppers surveyed, Americans are among the most frugal shoppers and deal hunters. The majority of Americans (53%) said they value brands that offer coupons because coupons help them buy the things they want or need. Coupons are valued similarly by 52% of consumers surveyed in Canada, 50% in Great Britain, 48% in Germany, 47% in India and 31% in China.
More than half of shoppers surveyed in the US and France (56%) admit that a deal, discount or sale influences their purchase decision versus 50% of consumers surveyed in India and only 36% in China. Nearly half (48%) of consumers in the United States surveyed said that they use coupons proudly as a symbol of their savvy shopping skills.
US consumers (20%) seem less interested in buying expensive brand-name items and prefer cheaper non-branded products (35%) versus high rollers in India (52%) who prefer branded items even if they cost more. Nearly half of U.S. shoppers (47%) choose to shop online versus in-store for the same product so they can easily compare prices at different retailers and because they can access stores that they don’t live near. The inverse is true in China, with only 15% saying that this would be a reason to choose to shop online.
Consumers surveyed in the US and India (76%) rank the highest among international shoppers who think saving is important, with Australia (73%) and Canada (71%) trailing close behind. Only 15% of consumers surveyed in Sweden think that looking for opportunities to save money every day is very important.
The key to a successful omnichannel future
A frictionless omnichannel experience which is predictive, value-focused, and highly personalised is
February 16, 2023 | By RetailME Bureau
Scandinavian brand J Lindeberg capitalises on the rise of athleisure to expand in the UAE
J Lindeberg was started by Johan Lindeberg in 1990s with the aim
September 2, 2022 | By RetailME BureauMajid Al Futtaim Lifestyle brings premium menswear brand Psycho Bunny to the region
Chalhoub Group joins UN Global Compact Forward Faster initiative
/ 
Global heavyweights from around the world are confirming their participation at InFlavour,
Coffee Planet has unveiled a new brand identity to reinforce its position
Dubai-based consumer cooperative brand Union Coop has signed a memorandum of understanding
UAE-based diversified business GMG’s Everyday Goods – Retail division has announced the
Located in Al Aweer and spanning 66,000 square metres the recently opened
Abu Dhabi-based diversified F&B company Agthia Group has launched a $54 million
Grocery retail major Carrefour, owned and operated by Majid Al Futtaim in
UAE-based diversified business GMG has opened the first monop convenience store at
Carrefour, which is owned and operated by Majid Al Futtaim Retail in
UAE-based supermarket chain Al Maya SMKTS, part of Al Maya Group, continues
/ A frictionless omnichannel experience which is predictive, value-focused, and highly personalised is
J Lindeberg was started by Johan Lindeberg in 1990s with the aim
Majid Al Futtaim has made significant strides toward environmental, social, and corporate
Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer
Jones the Grocer, the Australian gourmet grocer and café chain, announces further
Meta Platforms Inc is set to open its first physical store where
LEGO Certified Stores – owned and operated by Majid Al Futtaim together
Unique craftsmanship, style, design, exclusivity, limited production and quality over quantity –
Previous Article
