11th edition of DSF’s popular pop-up market is back


January 3, 2024 | By Rupkatha B

The 11th edition of Market Outside the Box, or Etisalat MOTB, is getting ready to welcome visitors to its site in Dubai Design District (d3) from January 5-14, 2024.

Over a decade ago, the Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Economy and Tourism (DET), had launched MOTB as a unique outdoor, pop-up market operating from quirky containers. Today, MOTB has become one of the much-awaited features running alongside the Dubai Shopping Festival (DSF).

Like every year, the 11th edition of family friendly Etisalat MOTB will feature one-of-a-kind fashion finds, craveable casual foodie delights, experiential brand activations and entertainment for all.

More than a dozen local and regional brands will offer incredibly unique fashion, footwear, accessory and lifestyle choices at Etisalat MOTB. Some names headlining at the pop-up market include Adore Sand, Alnihaya, Cléio & Co, E3K Jewellery, Horrible Pear, Jokes Aside, Lurk in Shrubs, Odis Studio, Pamuke, Rai The Label, Rewind Apparel, Sarab Studio and Tebra, SWEY, The Purple Tag, TOPVIBES, Upcoming, 90s Memories Club and 90z Kids Club to name a few.

Now here’s a big one, as Fenty Beauty is back at Etisalat MOTB upping the ante with the all-new Fenty Beauty Drive In, in the parking lot. Visitors can enjoy an exclusive sneak peek at upcoming launches by the global brand created by superstar Rihanna.

Over to foodies who will be spoilt for choice with homegrown restaurants and cafés offering craveable delights. The list of brands that will be present at Etisalat MOTB include Casa Pons, Club Mochi, Dynamitoz, Fritz, irdk, Mamacita, Mamafri, Mama Rama, Not So Guilty, Oddo’s Burgers, Rare, Rosa’s Thai, SMiZE & DREAM, Streetery, Vietnamese Foodies and Tiger Sugar, among others.

An event that has become popular for its celebration of community, creativity, diversity and individuality, this year too Etisalat MOTB will feature hourly live entertainment and fitness activities on the main stage. Running alongside the 29th edition of DSF, Etisalat MOTB promises to offer boundless fun for all ages.

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