Younata launches F&B company, TasteBuds Group


July 2, 2019 | By RetailME Bureau

UAE-based family investment company, Younata has announced the launch of TasteBuds Group, a dedicated food & beverage (F&B) arm of the company. Younata established TasteBuds in anticipation of an agreement to open multiple Freddy’s Frozen Custard & Steakburgers restaurants throughout the Middle East.

“We are pleased to announce that TasteBuds will open Freddy’s first international location in mid-July at The Dubai Mall, followed by a second location at Mall of the Emirates,” said Yousef Khattar, managing director of TasteBuds Group. “Younata has established TasteBuds as a separate entity dedicated to the management and operations of experienced F&B brands, such as Freddy’s Frozen Custard & Steakburgers, that will appeal to the region’s discerning consumers. We are also looking forward to driving Freddy’s growth throughout the Middle East in places like the GCC, Lebanon and Jordan.”

Co-founded in 2002 by Scott Redler and Bill, Randy and Freddy Simon, Freddy’s opened its first location in Wichita, Kansas, offering a unique combination of premium, lean, ground beef steakburgers, shoestring fries and frozen custard that is freshly churned throughout the day. Inspired by America during the 1940’s and 1950’s, an era focused on quality cooked-to-order meals that bring families and loved ones together, today more than 340 Freddy’s restaurants serve 32 states across the US. The fast-casual restaurant chain has grown 30% per year since 2013 and generated 474.7 million in system-wide sales last year.

“Freddy’s Frozen Custard & Steakburgers represents values and principles that are welcomed and appreciated worldwide, namely quality, hospitality and cleanliness. We would like to assure our guests that we are importing premium products from the US – including USDA Halal beef from Wolverine, rich frozen custard from Meadowvale and skinny shoestring fries from Simplot,” added Khattar, “We strive to provide high-quality products at affordable prices, replicating the same premium, cooked-to-order food and friendly service that we fell in love with in Wichita, KS.”

“The TasteBuds team has shown incredible commitment through their extensive training in Wichita, and we’re thrilled to have the privilege of entering a new and exciting market,” stated Randy Simon, co-founder and CEO of Freddy’s, “With its reputation as one of the world’s most popular travel destinations, Dubai is the ideal place to begin our international growth. We look forward to delivering the Freddy’s experience throughout the Middle East.”

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /



Strong festive sales, operational efficiencies and digital focus helped Lulu chart 7.3% 

Continue Reading

May 19, 2025 | By RetailME Bureau

MENA’s retail pioneer Union Coop has further solidified its retail presence in 

Continue Reading

May 5, 2025 | By RetailME Bureau

As the demand for healthier food choices surges, ROOTS Food is leading 

Continue Reading

April 10, 2025 | By Anurima Das

A new chapter unfolds for the leading tech-driven, hyperlocal e-commerce company, Rabbit, 

Continue Reading

April 8, 2025 | By RetailME Bureau

Lulu Retail, the GCC’s retail powerhouse, has reported a transformative FY 2024, 

Continue Reading

February 11, 2025 | By RetailME Bureau
Lulu and MoIAT join hands to promote UAE-made products

The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu 

Continue Reading

December 6, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

Starting as a shelf packer in 1994, Sunil Kumar saw his way 

Continue Reading

October 29, 2024 | By RetailME Bureau
Sunil Kumar and Debashish Mukherjee at MRF 2024

What does it take to sustain profitable growth in the post-IPO phase? 

Continue Reading

October 23, 2024 | By Anurima Das

Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau




Download Images RetailME Magazine