UAE’s homegrown seafood chain Golden Fork announces AED10-mn expansion
UAE’s homegrown seafood chain Golden Fork has announced its plans to open 20 more outlets across the country by 2024 against an investment of AED10 million. The brand plans to open branches in City Centre Deira’s new Food Central food hall, Motor City, Al Ain Mall, Mega Mall in Sharjah and Al Wahda Mall in Abu Dhabi.
Golden Fork has already opened outlets at Dalma Mall, City Seasons hotel in Deira, Lulu Mall in Fujairah, Dubai Silicon Oasis and Mushrif Mall. All these new outlets will showcase the brand’s new contemporary interiors whilst serving the fare that has made Golden Fork a household name in the UAE for more than 45 years. Also refurbished and given a major makeover is the original Golden Fork restaurant at Al Rigga, which opened in 1975 and has catered to two million patrons. A new hall that can accommodate as many as 80 people has been added to the facilities.
“We have a strategic plan for this expansion and are going about it in a studied manner. As the UAE gets more community-centric, we are ensuring that the delicious food, exemplary Golden Fork service and cosy, warm ambiance is always just around the corner,” stated said Shanavas Mohammed, partner, Golden Fork. Highlighting the brand’s ongoing sustainability initiatives, he added, “Our focus will always be on sourcing seafood responsibly and using sustainable packaging materials. On both counts we are uncompromising. We are totally committed to environmentally friendly practices. This approach is the key to our corporate strategy.”
Integral to Golden Fork’s major expansion plan is marking its presence in Saudi Arabia and the plan is to open three outlets in Riyadh by the end of this year with 10 outlets set to open by the end of 2024.
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