UAE now home to a foodverse

February 14, 2023 | By RetailME Bureau

UAE now home to a foodverse

In a unique move food brands, restaurants and chefs have come together to create their own food metaverse or foodverse. Several UAE-based F&B brands including Foodlink, Bhukkad Café, Farzi Café, Cali Poke and Papa John’s UAE have signed up with OneRare to release NFTs for signature dishes.

The foodverse developed by OneRare will feature various zones where users can discover celebrity chefs, food brands and virtual restaurants. Designed like the real world, the foodverse features various geographical areas like the beach, forest, lakeside, and a gaming zone too where players can explore, earn, collect and battle.

Created while in lockdown Supreet Raju, Co-founder and CEO of OneRare said, “I have long said that food has a language of its own and makes the world a happier place. It is what connects us and the metaverse only brings us closer together in a unique way in which we can share our culture and our food. Now with the launch of the foodverse, there is no reason why brands and consumers can’t come together in this safe, virtual setting.”

OneRare will also allow users to claim dish NFTs from across the world by collecting ingredients and following recipes to mint exclusive NFT artworks.

“As we grow, users will also be able to swap these NFTs for real meals & deals amalgamating our real & virtual lives. The platform is incredibly unique and offers the end-user with so many opportunities to explore food,” added Gaurav Gupta, Co-founder, OneRare.

After its initial launch in November and the interest that followed Gupta and Raju quickly expanded their vision by introducing the first full-service food metaverse featuring in-world games, chef and brand partnerships and exchanges of virtual assets for real world utility. Partnerships with Foodlink UAE, The Bhukkad Cafe, Cali Poke, Farzi Café, Papa John’s UAE and more in only a few months is the testament of F&B businesses looking to create virtual restaurants, interactive experiences and more on blockchain.

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