Canadian brand Tim Hortons, belonging to the Apparel Group in the region, have launched its ‘Smile Cookie’ campaign in partnership with Al Jalila Foundation. Starting from September 24 to October 29, guests can purchase a delicious chocolate chip Smile Cookie for AED6 at participating Tim Hortons restaurants, with the full amount going to the Foundation, which is dedicated to providing accessible children’s medical care.
This is the first time the Tim Horton Smile Cookie campaign will be introduced to the UAE. Following the success of the campaign in Canada, which started in 1996 to help raise funds for local charities, Tim Hortons is excited to share even more smiles this year in partnership with Al Jalila Foundation.
“We are always in search for an opportunity to give back to our community and with the support of our customers we will able to make this possible and help raise funds for Al Jalila Foundation,” says Nilesh Ved, CEO and chairman, Apparel Group. “We are humbled to be part of this initiative and support the Foundation’s mission to make a difference in children’s lives and hope to make this an ongoing partnership.
The funds raised from the Smile Cookie campaign will help Al Jalila Foundation’s paediatric initiative, Farah, part of A’awen programme. Farah, meaning ‘happiness’ in Arabic, provides life-saving treatment, funds cutting edge research and offers hope to countless children and their families. All of the funds raised through Farah support medical treatment and research of children’s illnesses so that the investments of today will be the cures of tomorrow
“We are pleased to be working with the Tim Hortons brand and appreciate their support for our pediatric programme. Farah offers hope and healing to children in need of medical care. Our partnership with the Tim Hortons brand on their Smile Cookie campaign is a great community initiative that reflects the UAE’s vision to be one of the happiest nations in the world,” adds Dr. Abdulkareem Sultan Al Olama, CEO, Al Jalila Foundation
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Why cinemas, wellness sanctuaries and cultural districts are becoming emotional infrastructure for
For decades, Haldiram’s built deep recall across the UAE through its packaged
In hospitality, brands are often discussed as concepts. But the strongest ones
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
At Souk Madinat Jumeirah, with the Burj Al Arab rising quietly in
Keto Kartel has entered the UAE’s premium wellness food space at a
With at least seven stores now operating across the country—mainly in Dubai,
The UAE Restaurant Group (UAERG), the official representative body of the country’s
As one of the world’s largest pizza chains, Little Caesars is making
Experiential dining has transformed the restaurant industry inculcating multi-sensory gastronomy to Instagram-worthy
From predictive inventory to robot deliveries, technology is reshaping the hospitality industry
Previous Article
