Canadian café brand Tim Hortons – part of retail conglomerate Apparel Group in the region – invites residents across the UAE to share a smile with the return of its second annual Smile Cookie campaign, activated in partnership with Al Jalila Foundation to support their treatment support programme for children.
Commencing on September 17 and running until October 16, guests of all Tim Hortons outlets in the UAE can purchase a chocolate chip Smile Cookie for AED7, with all proceeds pledged to providing critical medical care to children in need.
Following the success of the 2017 campaign that had raised over AED337,000 to support the children of Al Jalila Foundation, Tim Hortons aims to continue celebrating the smiles this year, with amplified consumer reach and with the ambition to raise even more funds to support Al Jalila Foundation in its efforts.
“We are humbled to be part of this initiative and support the Foundation’s mission to make a difference in children’s lives as we are always in search for every opportunity to give back to our community. We firmly believe with the support of our customers we will able to make this possible and effectively help raise funds for the Al Jalila Foundation,” says Nilesh Ved, CEO and chairman, Apparel Group.
The proceeds raised from the Smile Cookie campaign will help Al Jalila Foundation’s paediatric programme, Farah, part of A’awen programme. Farah, meaning ‘happiness’ in Arabic, provides life-saving treatment, powers cutting-edge research and offers hope to countless children and their families. All funds raised through Farah support medical treatment and the research of children’s illnesses, so that the investments of today will be the cures of tomorrow
“The Tim Hortons Smile Cookie campaign is a wonderful community initiative and example of how we can all come together for the greater good. At Al Jalila Foundation we believe every child deserves the opportunity to grow up healthy, dream and realise their potential. We are delighted to continue our partnership with Tim Hortons to give hope to sick children and spread smiles across the UAE,” adds Sulaiman Baharoun, director of Partnerships & Sustainability, Al Jalila Foundation.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Why cinemas, wellness sanctuaries and cultural districts are becoming emotional infrastructure for
For decades, Haldiram’s built deep recall across the UAE through its packaged
In hospitality, brands are often discussed as concepts. But the strongest ones
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
At Souk Madinat Jumeirah, with the Burj Al Arab rising quietly in
Keto Kartel has entered the UAE’s premium wellness food space at a
With at least seven stores now operating across the country—mainly in Dubai,
The UAE Restaurant Group (UAERG), the official representative body of the country’s
As one of the world’s largest pizza chains, Little Caesars is making
Experiential dining has transformed the restaurant industry inculcating multi-sensory gastronomy to Instagram-worthy
From predictive inventory to robot deliveries, technology is reshaping the hospitality industry
Previous Article
