Sustainable coffee movement continues to gain momentum

With coffee being a preferred beverage, the GCC coffee industry has seen a significant rise in per capita consumption of coffee. Interestingly, consumers have also become more conscious towards consuming coffee variants produced in a manner that’s good for the growers and the planet. Unsurprisingly, this, the sustainable coffee movement continues to gain momentum, a market segment that is anticipated to expand by 15-20% during the remaining months of 2023.

In this context, Jamie Brown, CEO of Coffee Planet said, “We believe in the significance of promoting sustainable practices across the coffee industry. Our unwavering commitment involves constantly improving and implementing the best practices across our operations, from farming to roasting and packaging processes. These practices are deeply rooted in environmental conservation principles, and they aim to improve the wellbeing of both coffee farmers and local communities.”

The sustainable coffee movement prioritises eco-friendly farming methods, including reduced pesticide and chemical fertiliser use, as well as growing coffee under tree canopies to mimic natural forest conditions. This approach enhances ecological balance, biodiversity and coffee quality. Labels such as ‘Shade-Grown Coffee’ (grown under tree cover) and ‘Direct-Trade Coffee’ (sourced directly from farmers) are used to promote such practices, ensuring fair payment for farmers and high-quality beans for roasters and consumers.

Further, sustainable practices in the coffee industry are focused on eco-friendly packaging like biodegradable and recyclable coffee bags; carbon-neutral coffee production using renewable energy and advanced waste management; and reducing waste during production with methods such as advanced drying, optimised supply chains, organic farming and pesticide substitution.

“In our relentless pursuit of meeting our customers’ expectations and ensuring a greener planet for future generations, we are dedicated to offering sustainable coffee products. This commitment extends from eco-conscious coffee cultivation methods to environmentally friendly packaging and unwavering support for local farmers,” added Samir Mash’al, the CEO of Saeed Coffee Roasters.