Sharaf DG, the region’s leading consumer electronics and technology retailer, has launched its largest store in Abu Dhabi at Reem Mall, marking a strategic milestone in its UAE expansion roadmap. The store officially opened on July 10 and spans approximately 36,000 sq. ft, making it the brand’s most extensive retail presence in the UAE capital to date.
The Reem Mall outlet is Sharaf DG’s 22nd store in the UAE and the seventh in Abu Dhabi, joining locations at Dalma Mall, Abu Dhabi Mall, Al Wahda Mall, Mushrif Mall, Al Ain Mall, and Al Jimi Mall. The move reinforces the brand’s omnichannel footprint and commitment to delivering a digitally-enabled, price-accessible, and service-oriented retail experience.
The store features over 34 immersive brand zones, showcasing 5,000+ products across consumer electronics, smart home innovations, and AI-integrated devices. Sharaf DG continues to integrate its DG Help service arm, now extended to Reem Mall, offering authorised servicing for global brands including Apple, Samsung, Lenovo, HP, Asus, Huawei, and Nothing.
“This flagship store represents our vision of delivering unbeatable prices, best-in-class experiences, and future-ready technology to our customers,” said Nilesh Khalkho, CEO of Sharaf DG. “We are scaling with purpose and focusing on solutions that cater to the evolving demands of the digitally savvy consumer.”
Beyond this, the brand continues to strengthen its value-driven ecosystem with:
● Government-backed benefits through Fazaa and Esaad partnerships.
● Fintech enablement via buy-now-pay-later platforms like Tabby and Tamara.
● A ‘Best Price Guaranteed’ promise that ensures price competitiveness across the board.
With active operations in the UAE, Oman, Bahrain, Egypt, and now Saudi Arabia (Riyadh Gallery Mall and Granda Mall), Sharaf DG’s regional strategy is anchored in tech-driven accessibility, loyalty enablement, and customer-centric innovation.
The Reem Mall store is poised to become a key hub for smart living solutions, experiential tech retail, and integrated after-sales support, setting new benchmarks in Abu Dhabi’s consumer electronics landscape.
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