Regional omni-channel adoption making definite headway

May 18, 2015 | By RetailME Bureau

Today it’s crucial for retailers to offer customers freedom to move around effortlessly be it the company’s storefront, mobile apps, website, catalogue as well as social media by creating an omni-channel existence.

“That’s what we did,” says Allan Chapman, manager – IT, Dubai Duty Free (DDF) and one of the eminent participants at RetailME Connect. “In 2001 soon after Concourse C opened we brought 0.2% of our sales online from a total figure of $880 million. By the time we launched the new e-commerce site we started clocking 0.8% of sales online from a total of $2 billion annually.”

RetailME speaks to Chapman about the response to DDF’s recently launched click-and-collect facility and the overall state of omni-channel adoption in the region

DDF has recently started a click-and-collect service. Is it clicking with the UAE audience?

Our goal is to delight all our customers passing through the airport. We wanted to give them the option to do shopping even on-the-go. That’s why we launched the click-and-collect service wherein orders can be placed online and picked up from the airport on arrival. Based on the orders, we keep everything ready for passengers to collect it from DDF, giving them extra time to do more shopping on arrival, of course if there’s enough time.

It is just a matter of time before more people start using our click-and-collect option as well as for this service to be well-known through word-of-mouth. The next step for us will be the implementation of beacon technology, making shopping an even more convenient experience for our shoppers.

Is the GCC region slowly becoming omni-channel ready?

This region is definitely getting omni-channel ready. There are quite a few players dabbling in the e-commerce space. Further we also see traditional retailers developing online presence and with time we’ll see more movement.

Do you think a knowledge platform like RetailME Connect is useful?

It’s high time that we develop our knowledge about omni-channel and this will happen by sharing our own learnings at platforms like RetailME Connect where we can share innovative ideas to put into practice. Such platforms also help us to meet our peers and forge partnerships wherever possible. If we have a similar session next year it will be great to recap and see the progress we all make, what lessons we learn and how many of them we actually end up implementing. And probably by then we’ll have more stories to tell.

Previous Article Next Article



Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever 

Continue Reading

May 20, 2024 | By RetailME Bureau

In a move set to redefine the landscape of the Fast Moving 

Continue Reading

May 16, 2024 | By RetailME Bureau
Sunil Kumar and Ali Saeed Juma Albwardy, Spinneys

One of UAE’s leading fresh food retailers, Spinneys has announced its intention 

Continue Reading

April 19, 2024 | By RetailME Bureau
Laura Manning, Managing Director & Founder, BRW Society

Launched in 2019 by Laura Manning, UAE-based homegrown brand BRW Society completes 

Continue Reading

April 5, 2024 | By Rupkatha B
Rajiv Warrier, Chief Executive Officer, Choithrams

Since the launch of its first store in the UAE five decades 

Continue Reading

March 20, 2024 | By RetailME Bureau
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau

Download Images RetailME Magazine