Giordano opens new flagship store in Dubai Hills Mall


February 21, 2022 | By RetailME Bureau

Giordano, the global apparel brand known for its everyday wardrobe essentials, opened its latest flagship store at Dubai Hills Mall. The shop is centrally located on the ground floor in front of the Hypermarket. Dubai Hills Mall is a retail, leisure, and entertainment complex located within the Dubai Hills Estate and was recently opened last week. It constitutes as one of the first stages in the development of the Mohammed Bin Rashid City mega project.

In a move to reinvent itself and adapt to current trends, Giordano is showcasing its cutting-edge store design across the region. With a fresh look, the new store aims to redefine simplicity while embracing a more classic concept. Space is maximized for customer interaction and items are displayed in ways to facilitate customers’ easy visualization. Energy-efficient LED lights enhance the customer experience while minimizing the store’s carbon footprint.

“Our customers have been the main focus in the design of our new C.I.M. (Customers In Mind) stores. Giordano embodies simplicity in design and quality in substance and we have endeavored to improve our customers’ shopping experience, enabling them to mix and match items and avail of excellent quality apparel at great value,” said Ishwar Chugani, Managing Director and CEO of Giordano Middle East. “In recognizing the truly dynamic nature of the region, it is essential that Giordano, as a truly customer-centric brand, be made accessible across all geographies and cultures,” added Chugani.

Giordano International Limited, founded in Hong Kong in 1981, is now one of the world’s leading international retailers of apparel and accessories for men, women, and children.  It is expanding operations in the Middle East, Africa, and Central Asia. With multiple stores in the pipeline, innovative store designs, and growing customer loyalty, Giordano maintains its powerful presence.

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