Gone are the days when sipping tea used to be a street-side activity or part of a household discussion. It has now evolved into a multi-billion-dollar industry. The Middle East and Africa Tea market was worth about $6.73 billion in 2021 and estimated to be growing at a CAGR of 5.3% to reach $ 7.88 billion by 2026. Usually coffee chains are more mainstream in the retail scene. But what is attracting entrepreneurs like Rafih Fill, CEO if Filli cafes and Mike Butler , CEO of Kava and Chai to open successful tea-chain cafes. Read our cover story ‘Tracking top teahouse trends in the Middle East’ to read the full story.
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