Radisson RED expands into retail to diversify its revenue streams

Radisson RED Dubai Silicon Oasis has launched its own line of meRchEDize with branded sunglasses, T-shirts with signature falcons, bandanas and caps, all sold from their own retail store.

Being part of the local fashion community, the hotel has also collaborated with the ALL SAINTS brand on an unique out of store pop-up concept in the hotel lobby. RED is now partnering with Kirsty Campbell, founder of That Dubai Girl and the Urban Market Concept, RED Dubai has recently added an Urban Market Concept shop to its lobby retail offering. It’s the second UMC shop here in Dubai.

“We are proud to partner with RED for our second pop-up store. The store is home to twenty independent retailers selling fashion, home and accessories. We are so grateful to have another location so support these local businesses. The store is open daily in the RED lobby!” said Kirsty Campbell, founder of That Dubai Girl and Urban Market Concept.

‘Brands need to stand out in many ways and for us it’s all about using our spaces to the maximum alongside partnering with other like-minded brands who don’t conform to the standard. At RED we also want our guests to have memorable experiences that differ from the usual run of the mill hotel ones. The hugely popular Urban Market Concept is a perfect fit for us here at RED, we both share a passion to innovate,’ said Stuart Birkwood, Radisson RED Curator.