P&G steps up Covid-19 relief mission


May 19, 2020 | By Rupkatha B

Hand washing

Procter & Gamble (P&G) is stepping up its COVID-19 relief mission with a series of holistic, inclusive and far-reaching initiatives aimed at protecting everyday heroes in the UAE and across the GCC. As such, P&G will provide support for communities, relief agencies and its employees as part of the “P&G Protect Our Heroes” mission.

Under the response and relief programme, P&G is serving communities with the following initiatives across the Middle East, East and West Africa:

  • Manufacturing masks and Safeguard hand sanitisers for donation across the Middle East
  • Extending support to frontline workers and families affected by COVID-19 through in-kind and personal protective equipment (PPE) donations
  • Providing essential product donations to relief agencies and governments to support healthcare workers including Always, Safeguard, Gillette, Fairy and Ariel
  • Leveraging advertising voice to recognise and support healthcare workers and increase awareness on safety and hygiene measures among the community
  • Supporting online learning programmes for children of determination in the UAE
  • P&G is also matching employees’ personal donation to support the combat against COVID-19

“In service to people on the frontlines who are caring for their families and communities, P&G is stepping up and serving our everyday heroes as a force for good. Key P&G sites that manufacture household brands have been expanded to produce essential safety items such as masks and hand sanitisers. We will initially donate one million masks and 100,000 Safeguard hand sanitisers in the UAE to support the battle against COVID-19,” said Omar Channawi, CEO, P&G Middle East, East & West Africa and General Export Markets.

“We want to make a significant difference to the communities we operate in by leveraging our resources, our innovation, our manufacturing and our voice to contribute towards making their lives better in these extreme circumstances,” he added.

In fact, since the onset of the COVID-19 outbreak, P&G globally has stepped up its commitment to be a force for good and has been working with long-standing partner organisations to provide support to communities, relief agencies and people impacted by this challenging situation. So far, globally P&G’s in-kind, product and monetary donations add up to tens of millions of dollars across 200 relief organisations, over 30 brands in more than 30 countries.

 

For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.

Previous Article Next Article

SHARE


TRENDS


Elmoataz Obada, Co-Founder, Monkey Distribution

The power of pop

From butter beer to brooms. Dobby themed coffee mugs and keychains to 

Continue Reading

May 6, 2024 | By Rupkatha B
Malina Ngai, Group Chief Executive Officer, AS Watson Group

Watsons to open 20 new stores in the GCC

In 2020, global health & beauty retailer AS Watson Group signed its 

Continue Reading

April 29, 2024 | By Rupkatha B




YOU MAY ALSO LIKE /



Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever 

Continue Reading

May 20, 2024 | By RetailME Bureau

In a move set to redefine the landscape of the Fast Moving 

Continue Reading

May 16, 2024 | By RetailME Bureau
Sunil Kumar and Ali Saeed Juma Albwardy, Spinneys

One of UAE’s leading fresh food retailers, Spinneys has announced its intention 

Continue Reading

April 19, 2024 | By RetailME Bureau
Laura Manning, Managing Director & Founder, BRW Society

Launched in 2019 by Laura Manning, UAE-based homegrown brand BRW Society completes 

Continue Reading

April 5, 2024 | By Rupkatha B
Rajiv Warrier, Chief Executive Officer, Choithrams

Since the launch of its first store in the UAE five decades 

Continue Reading

March 20, 2024 | By RetailME Bureau
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau




Download Images RetailME Magazine