Hand washing
Procter & Gamble (P&G) is stepping up its COVID-19 relief mission with a series of holistic, inclusive and far-reaching initiatives aimed at protecting everyday heroes in the UAE and across the GCC. As such, P&G will provide support for communities, relief agencies and its employees as part of the “P&G Protect Our Heroes” mission.
Under the response and relief programme, P&G is serving communities with the following initiatives across the Middle East, East and West Africa:
“In service to people on the frontlines who are caring for their families and communities, P&G is stepping up and serving our everyday heroes as a force for good. Key P&G sites that manufacture household brands have been expanded to produce essential safety items such as masks and hand sanitisers. We will initially donate one million masks and 100,000 Safeguard hand sanitisers in the UAE to support the battle against COVID-19,” said Omar Channawi, CEO, P&G Middle East, East & West Africa and General Export Markets.
“We want to make a significant difference to the communities we operate in by leveraging our resources, our innovation, our manufacturing and our voice to contribute towards making their lives better in these extreme circumstances,” he added.
In fact, since the onset of the COVID-19 outbreak, P&G globally has stepped up its commitment to be a force for good and has been working with long-standing partner organisations to provide support to communities, relief agencies and people impacted by this challenging situation. So far, globally P&G’s in-kind, product and monetary donations add up to tens of millions of dollars across 200 relief organisations, over 30 brands in more than 30 countries.
For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BLandmark Group’s ‘Circulife’ could be a “giant leap” towards UAE’s textile circularity goals
“We want to not just match the price; but beat it,” claims Chemist Warehouse CEO
Landmark Group to invest $1-bn to grow the business, open 400 stores
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Why cinemas, wellness sanctuaries and cultural districts are becoming emotional infrastructure for
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
As lives accelerate and time fragments, shoppers no longer separate “eating” from
The Inspired Home Show 2025 concluded with positive momentum, reinforcing its position
NRF Vice President of Education Strategy Susan Reda forecasts 2025’s retail trends
64 global leaders in retail will share their insights on shaping the
NRF 2025: Discussing biometrics, computer vision and more with leaders from H&M,
The Dubai Duty Free (DDF) has recorded sales of $1.94 billion up
In what comes as a significant announcement, Middle East based eyewear majors
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
GMG’s Everyday Goods – Retail division celebrates expansion milestone hitting 60 stores
Previous Article
