The millennials in the Middle East are transforming the food culture from posting photos on Instagram to “in real life” communal experiences.
The UAE has the Middle East and North Africa’s highest Instagram adoption rate and second-highest number of daily users, at 1.2 million, according to the Mohammed Bin Rashid School of Government’s Arab Social Media Report.
Instagram is a major platform for spreading the culinary love in the UAE. A Boston Consulting Group survey shows that millennials eat out over three times a week, 20% higher than non-millennials.
“The UAE’s restaurants, hotels and celebrity chefs are all harnessing Instagram to engage with youth audiences and to enhance their brands. Food is playing a starring role on Instagram and Snapchat. Millennials want more than to dine out, they want to spread the culinary love with communal experiences that that they can share with friends and family,” says Ramzi Nakad, co-founder of experiential event agency BRAG.
Bringing together the UAE’s millennial foodies, BRAG and Miral – the developer behind Yas Island’s leisure attractions – have collaborated to create Club Social whose first edition, taking place from April 27-28 on Yas Island, will focus on food.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Why cinemas, wellness sanctuaries and cultural districts are becoming emotional infrastructure for
For decades, Haldiram’s built deep recall across the UAE through its packaged
In hospitality, brands are often discussed as concepts. But the strongest ones
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
At Souk Madinat Jumeirah, with the Burj Al Arab rising quietly in
Keto Kartel has entered the UAE’s premium wellness food space at a
With at least seven stores now operating across the country—mainly in Dubai,
The UAE Restaurant Group (UAERG), the official representative body of the country’s
As one of the world’s largest pizza chains, Little Caesars is making
Experiential dining has transformed the restaurant industry inculcating multi-sensory gastronomy to Instagram-worthy
From predictive inventory to robot deliveries, technology is reshaping the hospitality industry
Previous Article
