Sacoor Brothers re-opens flagship store at The Dubai Mall

September 16, 2018 | By RetailME Bureau

Portuguese fashion brand Sacoor Brothers re-opened its flagship store located on the ground floor of The Dubai Mall with a fresh new concept and larger than life elements. A beautiful blend of novelty and modernity, yet elegant and refreshing.

Among the new features are a Portuguese Art Gallery, bringing Portuguese art to the forefront. The store features seven handmade pieces by renowned Portuguese artists. Live Window Tailors add to the much-appreciated notion of personalisation. Shoppers can watch expert tailors altering in real-time inside the store windows.

Digital screens and touchscreen social media walls are designed on the lines of innovation, while dynamic LED screens are found throughout the store. Two interactive touchscreen social media walls display any posts tagged with #SacoorBrothers, offering an engaging experience.

There is a Frutaria Bar promoting a healthy lifestyle. Sacoor Brothers brings an in-store juice bar Frutaria, serving four types of fresh juices daily for a variety of complimentary refreshments. The new Sacoor Brothers store is perfectly designed for the millennial and beyond, becoming an integral part of their lifestyle at the present and in future.

To celebrate this special occasion, a grand opening red carpet event was hosted in store and graced by key media, influencers, business partners, the Portuguese ambassador of the UAE, other dignitaries, CEO Sacoor Brothers Middle East and the Sacoor Brothers themselves.

The event reinforced the brand’s Portuguese culture with live Portuguese entertainment, a selection of Portuguese delicacies and artist painting traditional Portuguese designs on tiles for guests to personalise and take home.

“The store was designed with a younger, fresher appeal complete with digital visuals and exciting personalised services to transport you into a realm of luxury where everything you see and experience is unique and speaks to each customer. We are excited that we were able to launch the first store adopting this concept in the Middle East at The Dubai Mall, and look forward to opening more stores with the same look and feel across the region and beyond. We view ourselves not just as a fashion label, we want shoppers to be immersed into our culture and understand our integrity and the legacy we carry,” says Antonio Carrico, CEO Middle East for Sacoor Brothers.



Previous Article Next Article



GMG launches four state-of-the-art food manufacturing factories

UAE-based diversified family business GMG has launched four state-of-the-art manufacturing facilities in 

Continue Reading

March 22, 2023 | By RetailME Bureau
Are grocery retailers Ramadan ready?

The growth opportunity for food and grocery retailers during the Holy Month 

Continue Reading

March 22, 2023 | By Rupkatha B
GMG retail stores enable customers to embrace the spirit of Ramadan

From value, variety and convenience to philanthropy GMG retail stores, including 16 

Continue Reading

March 20, 2023 | By RetailME Bureau
Maggi to launch its first-ever NFTs

MAGGI from the house of the Nestlé is all set to launch 

Continue Reading

March 15, 2023 | By RetailME Bureau
Saudi consumers to increase spending on grocery and household items

What does 2023 look like for consumers in Saudi Arabia? A Nielsen 

Continue Reading

March 7, 2023 | By RetailME Bureau
Union Coop announces mega discounts on 10,000 products ahead of Ramadan

Dubai-based food & grocery retailer Union Coop has launched its discount campaign 

Continue Reading

March 6, 2023 | By RetailME Bureau
This brand’s mission to make every day ‘fruitful’

Around eight years ago in 2015 a brand called Fruitful Day was 

Continue Reading

March 2, 2023 | By Rupkatha B
How Jumia is empowering a new generation in Africa

Technology has the potential to transform everyday life in Africa for the 

Continue Reading

March 1, 2023 | By Rupkatha B
As inflation bites…grocery retail

Looking at the regional food retail landscape, one can’t ignore the fundamental 

Continue Reading

February 28, 2023 | By Rupkatha B
V. Nandakumar, Director – Marketing & Communications, Lulu Group International

In the early 1970s when large-scale oil exploration activities started, the UAE 

Continue Reading

February 17, 2023 | By Rupkatha B
Waitrose unveils revamped Dubai Mall store sporting new features

Waitrose & Partners UAE has renovated its 45,770 sqft Dubai Mall store 

Continue Reading

February 16, 2023 | By RetailME Bureau
MENA online grocery market to touch $25 billion by 2030

The MENA online grocery market stood at $4.5 billion in 2022 and 

Continue Reading

February 15, 2023 | By Rupkatha B

Download Images RetailME Magazine