Portuguese fashion brand Sacoor Brothers re-opened its flagship store located on the ground floor of The Dubai Mall with a fresh new concept and larger than life elements. A beautiful blend of novelty and modernity, yet elegant and refreshing.
Among the new features are a Portuguese Art Gallery, bringing Portuguese art to the forefront. The store features seven handmade pieces by renowned Portuguese artists. Live Window Tailors add to the much-appreciated notion of personalisation. Shoppers can watch expert tailors altering in real-time inside the store windows.
Digital screens and touchscreen social media walls are designed on the lines of innovation, while dynamic LED screens are found throughout the store. Two interactive touchscreen social media walls display any posts tagged with #SacoorBrothers, offering an engaging experience.
There is a Frutaria Bar promoting a healthy lifestyle. Sacoor Brothers brings an in-store juice bar Frutaria, serving four types of fresh juices daily for a variety of complimentary refreshments. The new Sacoor Brothers store is perfectly designed for the millennial and beyond, becoming an integral part of their lifestyle at the present and in future.
To celebrate this special occasion, a grand opening red carpet event was hosted in store and graced by key media, influencers, business partners, the Portuguese ambassador of the UAE, other dignitaries, CEO Sacoor Brothers Middle East and the Sacoor Brothers themselves.
The event reinforced the brand’s Portuguese culture with live Portuguese entertainment, a selection of Portuguese delicacies and artist painting traditional Portuguese designs on tiles for guests to personalise and take home.
“The store was designed with a younger, fresher appeal complete with digital visuals and exciting personalised services to transport you into a realm of luxury where everything you see and experience is unique and speaks to each customer. We are excited that we were able to launch the first store adopting this concept in the Middle East at The Dubai Mall, and look forward to opening more stores with the same look and feel across the region and beyond. We view ourselves not just as a fashion label, we want shoppers to be immersed into our culture and understand our integrity and the legacy we carry,” says Antonio Carrico, CEO Middle East for Sacoor Brothers.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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