Portuguese fashion brand Sacoor Brothers re-opened its flagship store located on the ground floor of The Dubai Mall with a fresh new concept and larger than life elements. A beautiful blend of novelty and modernity, yet elegant and refreshing.
Among the new features are a Portuguese Art Gallery, bringing Portuguese art to the forefront. The store features seven handmade pieces by renowned Portuguese artists. Live Window Tailors add to the much-appreciated notion of personalisation. Shoppers can watch expert tailors altering in real-time inside the store windows.
Digital screens and touchscreen social media walls are designed on the lines of innovation, while dynamic LED screens are found throughout the store. Two interactive touchscreen social media walls display any posts tagged with #SacoorBrothers, offering an engaging experience.
There is a Frutaria Bar promoting a healthy lifestyle. Sacoor Brothers brings an in-store juice bar Frutaria, serving four types of fresh juices daily for a variety of complimentary refreshments. The new Sacoor Brothers store is perfectly designed for the millennial and beyond, becoming an integral part of their lifestyle at the present and in future.
To celebrate this special occasion, a grand opening red carpet event was hosted in store and graced by key media, influencers, business partners, the Portuguese ambassador of the UAE, other dignitaries, CEO Sacoor Brothers Middle East and the Sacoor Brothers themselves.
The event reinforced the brand’s Portuguese culture with live Portuguese entertainment, a selection of Portuguese delicacies and artist painting traditional Portuguese designs on tiles for guests to personalise and take home.
“The store was designed with a younger, fresher appeal complete with digital visuals and exciting personalised services to transport you into a realm of luxury where everything you see and experience is unique and speaks to each customer. We are excited that we were able to launch the first store adopting this concept in the Middle East at The Dubai Mall, and look forward to opening more stores with the same look and feel across the region and beyond. We view ourselves not just as a fashion label, we want shoppers to be immersed into our culture and understand our integrity and the legacy we carry,” says Antonio Carrico, CEO Middle East for Sacoor Brothers.
Top trends that retail marketers should capitalise on in 2021
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,
June 13, 2021 | By Shruthi Nair
NFTs for retailers: a bubble or a revolution?
Dalgona coffees, TikTok videos, virtual parties, Clubhouse invites… these were just some
May 16, 2021 | By Shruthi NairRevealed: Majid Al Futtaim launches inaugural ‘State of the UAE Retail Economy’ report
Case Study: Supermarket giant Jumbo strengthen online market with Honeywell technology solutions
/ 
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
/ 
Abu Dhabi’s state investment company ADQ is in talks to invest about $500 million
Hong Kong-based Giordano International Limited announced that it has entered into an
Kuwait-based startup TAMANNA has announced the launch of its online shopping site tamanna.com with
The once powerful department stores that anchored malls and streets around the
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
A private helicopter carrying the chairman and managing director of Lulu Group,
Vacheron Constantin has announced the official opening of its first boutique in
‘Skinification of beauty’ is the key trend that every retailer in the
On March 8th 2021, Reebok unveiled its new store opening and launched
