Online grocery, Ramadan and COVID-19: RedSeer


April 14, 2020 | By RetailME Bureau

Amidst the on-going COVID-19 pandemic, online grocery shopping has spiked significantly. According to research firm RedSeer Consulting, grocery is the most exciting category online observing over 300% spike in daily order volume in the UAE and Saudi Arabia.

Consumers are shopping fresh food online, a category that is seeing 400% growth; water and packaged food recording 250% rise; and other packaged goods up 200%.

Also read: Online orders spike amidst COVID-19

Since people are spending more time at home, owing to the lockdown in most GCC countries, they are also cooking more, which is driving up grocery sales. In addition, by ordering grocery online, customers are safeguarding against the spread of COVID-19; they only have to sanitise the products once delivered to their doorstep.

Heading into Ramadan, which is normally a peak period for food and grocery retailers, it remains to be seen how online sales perform. Even though hypermarkets, supermarkets and grocery stores are operating in shopping malls and standalone locations, movement restrictions due to lockdown have caused a dip in foot traffic.

In this context, Sandeep Ganediwalla, managing partner, RedSeer Consulting opines, “The current COVID-19 situation in MENA is expected to impact initial phases of Ramadan. However, the market is expected to come back to normal by Eid.”

Along with food and grocery, according to RedSeer Consulting, other online categories – including fashion, electronics, homeware, kitchenware – are expected to benefit during Ramadan, especially driven by lack of offline options.

 

For all the latest retail news from Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau




Download Images RetailME Magazine