Nespresso takes an important step towards circularity with the launch of new coffee capsules using 80% recycled aluminium. This closely follows the introduction of new Nespresso machine boxes, in March, in fully recyclable packaging made of 95% recycled material.
“We are constantly challenging ourselves to improve the sustainability and circularity of our operations, including the way we source, use and recycle materials. Reaching 80% recycled aluminium in our capsules is a significant milestone and something we have worked hard to achieve together with our suppliers,” said Jérôme Pérez, head of sustainability, Nespresso.
While Nespresso has always been using aluminium for its capsules, the new ones are made of a thinner aluminium foil. Each new capsule is produced using 9.2% less aluminium material and is therefore 8% lighter. They were introduced in March this year in selected countries and will continue to be available from October. By the end of 2021, Nespresso aims to have the full Original Line and Vertuo ranges of coffee capsules made using recycled aluminium. Similarly, by the end of 2021, Nespresso targets to have all machines sold in the fully recyclable packaging.
“These new initiatives take Nespresso a step closer to creating a more circular business model,” Pérez added. “We will continue to work towards increasing the proportion of recycled aluminium in our coffee capsules and to drive up the recycling rate of our used capsules, making it as easy as possible for our customers to recycle them.”
As Nespresso takes an important step towards circularity, it is noteworthy that the brand has also reached a global recycling rate of 30% and will continue to work to increase it. Since 2014, the company has invested over 185 million CHF in its recycling programmes globally, with over 100’000 collection points in 53 countries.
“Consumer participation is central to success, so we are incredibly grateful for the enthusiasm our customers have shown in achieving our current recycling rate. We aim to now build on this positive momentum. We will continue our efforts to promote recycling among consumers, working towards achieving our ultimate ambition of recycling all of our capsules,” Pérez concluded.
Legal and social barriers that exist for women’s access to jobs isJanuary 18, 2021 | By Shruthi Nair
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
Homegrown, organic and plant milk company, Koita has announced its expansion into
Today’s on-demand streaming services are ripe with docu-series and explainer videos on
International food retailer, SPAR has today announced a global partnership to tackle food waste with the
UAE-based concept grocery retail chain, Grandiose has opened a new supermarket within
US-based fast food chain, Nathan’s famous Inc. brings another New York classic,
Gargash Enterprises, the authorized dealer of Mercedes-Benz in Dubai, Sharjah and the
The latest data analysis produced by YouGov has revealed that 46% of
“The saying home is where the heart is, has now changed to
Gulf Marketing Group (GMG) is increasing its investments in Saudi Arabia and
Michael Page recently revealed its salary guide for 2021, which acts as
Dubai announced the suspension of entertainment activities at restaurants and hotels last
All hotels and restaurants have been directed to temporarily hold entertainment activities
The new Dubai Gold Souk is “very much on track”, according to
Gone are the days of traditional brick-and-mortar as well as purely e-commerce
Arabian Radio Network’s Dubai Eye invited Images RetailME to speak about the
The Dubai Gold & Jewellery Group’s ongoing jewellery campaign, held in association