Nespresso takes an important step towards circularity


September 21, 2020 | By RetailME Bureau

Nespresso takes an important step towards circularity with the launch of new coffee capsules using 80% recycled aluminium. This closely follows the introduction of new Nespresso machine boxes, in March, in fully recyclable packaging made of 95% recycled material.

“We are constantly challenging ourselves to improve the sustainability and circularity of our operations, including the way we source, use and recycle materials. Reaching 80% recycled aluminium in our capsules is a significant milestone and something we have worked hard to achieve together with our suppliers,” said Jérôme Pérez, head of sustainability, Nespresso.

While Nespresso has always been using aluminium for its capsules, the new ones are made of a thinner aluminium foil. Each new capsule is produced using 9.2% less aluminium material and is therefore 8% lighter. They were introduced in March this year in selected countries and will continue to be available from October. By the end of 2021, Nespresso aims to have the full Original Line and Vertuo ranges of coffee capsules made using recycled aluminium. Similarly, by the end of 2021, Nespresso targets to have all machines sold in the fully recyclable packaging.

“These new initiatives take Nespresso a step closer to creating a more circular business model,” Pérez added. “We will continue to work towards increasing the proportion of recycled aluminium in our coffee capsules and to drive up the recycling rate of our used capsules, making it as easy as possible for our customers to recycle them.”

As Nespresso takes an important step towards circularity, it is noteworthy that the brand has also reached a global recycling rate of 30% and will continue to work to increase it. Since 2014, the company has invested over 185 million CHF in its recycling programmes globally, with over 100’000 collection points in 53 countries.

“Consumer participation is central to success, so we are incredibly grateful for the enthusiasm our customers have shown in achieving our current recycling rate. We aim to now build on this positive momentum. We will continue our efforts to promote recycling among consumers, working towards achieving our ultimate ambition of recycling all of our capsules,” Pérez concluded.

 

For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau
Koita

Homegrown, organic and plant milk company, Koita has announced its expansion into 

Continue Reading

December 9, 2020 | By RetailME Bureau
Middle East's vegan revolution

Today’s on-demand streaming services are ripe with docu-series and explainer videos on 

Continue Reading

December 3, 2020 | By Shruthi Nair

International food retailer, SPAR has today announced a global partnership to tackle food waste with the 

Continue Reading

December 3, 2020 | By RetailME Bureau

UAE-based concept grocery retail chain, Grandiose has opened a new supermarket within 

Continue Reading

November 22, 2020 | By RetailME Bureau

US-based fast food chain, Nathan’s famous Inc. brings another New York classic, 

Continue Reading

November 12, 2020 | By RetailME Bureau

Dubai-based Union Coop, the leading Consumer Cooperative in the UAE, opened its 

Continue Reading

November 11, 2020 | By RetailME Bureau




Download Images RetailME Magazine