Nespresso takes an important step towards circularity with the launch of new coffee capsules using 80% recycled aluminium. This closely follows the introduction of new Nespresso machine boxes, in March, in fully recyclable packaging made of 95% recycled material.
“We are constantly challenging ourselves to improve the sustainability and circularity of our operations, including the way we source, use and recycle materials. Reaching 80% recycled aluminium in our capsules is a significant milestone and something we have worked hard to achieve together with our suppliers,” said Jérôme Pérez, head of sustainability, Nespresso.
While Nespresso has always been using aluminium for its capsules, the new ones are made of a thinner aluminium foil. Each new capsule is produced using 9.2% less aluminium material and is therefore 8% lighter. They were introduced in March this year in selected countries and will continue to be available from October. By the end of 2021, Nespresso aims to have the full Original Line and Vertuo ranges of coffee capsules made using recycled aluminium. Similarly, by the end of 2021, Nespresso targets to have all machines sold in the fully recyclable packaging.
“These new initiatives take Nespresso a step closer to creating a more circular business model,” Pérez added. “We will continue to work towards increasing the proportion of recycled aluminium in our coffee capsules and to drive up the recycling rate of our used capsules, making it as easy as possible for our customers to recycle them.”
As Nespresso takes an important step towards circularity, it is noteworthy that the brand has also reached a global recycling rate of 30% and will continue to work to increase it. Since 2014, the company has invested over 185 million CHF in its recycling programmes globally, with over 100’000 collection points in 53 countries.
“Consumer participation is central to success, so we are incredibly grateful for the enthusiasm our customers have shown in achieving our current recycling rate. We aim to now build on this positive momentum. We will continue our efforts to promote recycling among consumers, working towards achieving our ultimate ambition of recycling all of our capsules,” Pérez concluded.
J Lindeberg was started by Johan Lindeberg in 1990s with the aimSeptember 2, 2022 | By RetailME Bureau
Majid Al Futtaim has made significant strides toward environmental, social, and corporateJuly 5, 2022 | By RetailME Bureau
Carrefour, which is owned and operated by Majid Al Futtaim in the
British grocer Waitrose has opened its newest store in Abu Dhabi’s Khalifa
UAE-based Al Maya Supermarkets has kicked off its ‘Netherlands Food Week’ that
British grocery retail chain Tesco has announced a price lock on over
Dubai-based grocery retailer Union Coop has successfully obtained the ISO 22301, an
Spanish omnichannel supermarket chain Mercadona has announced salary increase amid inflation that
Grocery retail chain Choithrams will open eight convenience stores across Rove Hotels’
Part of regional retail conglomerate GMG, Géant plans to open more than
Online share in FMCG sales has been growing all over the world,
Majid Al Futtaim Retail, operator of the Carrefour franchise in the Middle
UAE-based diversified conglomerate GMG and Silal have signed a memorandum of understanding
Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon
UAE-based retail conglomerate Apparel Group expanded its Inclusivity Programme recruiting 52 young
Panda Retail Company yesterday held its first annual event for suppliers: “PACE”
UAE-based retail conglomerate Apparel Group has announced a strategic partnership with homegrown
Majid Al Futtaim, a leader in fashion, shopping mall, communities, and leisure
Ten years ago, the Dubai Festivals and Retail Establishment (DFRE), the organiser
UAE-based Brands For Less (BFL) Group predicts strong growth in Qatar’s retail
The National Retail Federation and Comexposium Group, one of the leading event organisers
The Middle East history will forever remember 2022 as the year of
The Retail Leaders Circle is convening its 9th MENA Summit in Riyadh,
Dubai Duty Free ushered in the new year by announcing annual sales
As we head towards the end of another eventful year, here’s a
Airport retailer Dubai Duty Free’s total sales on its 39th anniversary topped