Nespresso takes an important step towards circularity


September 21, 2020 | By RetailME Bureau

Nespresso takes an important step towards circularity with the launch of new coffee capsules using 80% recycled aluminium. This closely follows the introduction of new Nespresso machine boxes, in March, in fully recyclable packaging made of 95% recycled material.

“We are constantly challenging ourselves to improve the sustainability and circularity of our operations, including the way we source, use and recycle materials. Reaching 80% recycled aluminium in our capsules is a significant milestone and something we have worked hard to achieve together with our suppliers,” said Jérôme Pérez, head of sustainability, Nespresso.

While Nespresso has always been using aluminium for its capsules, the new ones are made of a thinner aluminium foil. Each new capsule is produced using 9.2% less aluminium material and is therefore 8% lighter. They were introduced in March this year in selected countries and will continue to be available from October. By the end of 2021, Nespresso aims to have the full Original Line and Vertuo ranges of coffee capsules made using recycled aluminium. Similarly, by the end of 2021, Nespresso targets to have all machines sold in the fully recyclable packaging.

“These new initiatives take Nespresso a step closer to creating a more circular business model,” Pérez added. “We will continue to work towards increasing the proportion of recycled aluminium in our coffee capsules and to drive up the recycling rate of our used capsules, making it as easy as possible for our customers to recycle them.”

As Nespresso takes an important step towards circularity, it is noteworthy that the brand has also reached a global recycling rate of 30% and will continue to work to increase it. Since 2014, the company has invested over 185 million CHF in its recycling programmes globally, with over 100’000 collection points in 53 countries.

“Consumer participation is central to success, so we are incredibly grateful for the enthusiasm our customers have shown in achieving our current recycling rate. We aim to now build on this positive momentum. We will continue our efforts to promote recycling among consumers, working towards achieving our ultimate ambition of recycling all of our capsules,” Pérez concluded.

 

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