Nespresso opens new boutique in Marina Mall Abu Dhabi

December 12, 2018 | By RetailME Bureau

Swiss brand Nespresso, known for its premium portioned coffee, has launched a new boutique in Marina Mall, Abu Dhabi. Located centrally in the main atrium of the mall, the Nespresso boutique opened last week and is the second location of its kind in the UAE.

Spanning over 600 sqft, the Nespresso boutique in Abu Dhabi Marina Mall celebrates coffee and its origins. Everything from the colour palette and crema-inspired golds to the floor tiles and lamps that echo those used on the coffee farms have been carefully designed to link to coffee.

The boutique has been designed to immerse guests in a bespoke coffee journey, the new boutique encourages exploration. It features two sensory touch points – a Sensorial Welcome and Discovery at the Bar – each has been carefully designed to enhance customer experience.

The stunning design of the new boutique features light, soothing colours with green spaces to evoke freshness. The customer journey is open and free-flowing as they explore the boutique and witness the Nespresso coffee and sustainability story come to life.

True to its unique ‘Boutique in Box’ design, it is located right in the middle of the Marina Mall and is not housed in a retail store, underscoring its unrestricted nature.

Nespresso’s commitment to sustainability is apparent in the boutique. A testament to the brand’s ambition to achieve a network of 100% environmentally friendly boutiques by 2020. Nespresso is implementing a certified protocol to closely measure and reduce the carbon footprint of each new opening. At the boutique, the table-tops are made from used coffee grounds from the Nespresso factory in Switzerland and the wood has been 100% sourced from reforestation programmes. Even the technological systems in place reduce energy and water consumption, while a recycling collection point and a bespoke artwork add a local touch to the boutique.

“The new boutique concept brings a new sensory coffee experience unlike any other to our customers in Abu Dhabi. From the initial concept to the final boutique that is now open, every detail received meticulous attention. The concept will take visitors on a carefully crafted journey that encourages exploration and is a celebration of coffee moments. We are confident the various elements of the boutique will make customers view coffee in a completely new light,” says Julien Mario, regional business manager for Middle East & Africa at Nespresso.



Previous Article Next Article


UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

Download Images RetailME Magazine