Swiss brand Nespresso, known for its premium portioned coffee, has launched a new boutique in Marina Mall, Abu Dhabi. Located centrally in the main atrium of the mall, the Nespresso boutique opened last week and is the second location of its kind in the UAE.
Spanning over 600 sqft, the Nespresso boutique in Abu Dhabi Marina Mall celebrates coffee and its origins. Everything from the colour palette and crema-inspired golds to the floor tiles and lamps that echo those used on the coffee farms have been carefully designed to link to coffee.
The boutique has been designed to immerse guests in a bespoke coffee journey, the new boutique encourages exploration. It features two sensory touch points – a Sensorial Welcome and Discovery at the Bar – each has been carefully designed to enhance customer experience.
The stunning design of the new boutique features light, soothing colours with green spaces to evoke freshness. The customer journey is open and free-flowing as they explore the boutique and witness the Nespresso coffee and sustainability story come to life.
True to its unique ‘Boutique in Box’ design, it is located right in the middle of the Marina Mall and is not housed in a retail store, underscoring its unrestricted nature.
Nespresso’s commitment to sustainability is apparent in the boutique. A testament to the brand’s ambition to achieve a network of 100% environmentally friendly boutiques by 2020. Nespresso is implementing a certified protocol to closely measure and reduce the carbon footprint of each new opening. At the boutique, the table-tops are made from used coffee grounds from the Nespresso factory in Switzerland and the wood has been 100% sourced from reforestation programmes. Even the technological systems in place reduce energy and water consumption, while a recycling collection point and a bespoke artwork add a local touch to the boutique.
“The new boutique concept brings a new sensory coffee experience unlike any other to our customers in Abu Dhabi. From the initial concept to the final boutique that is now open, every detail received meticulous attention. The concept will take visitors on a carefully crafted journey that encourages exploration and is a celebration of coffee moments. We are confident the various elements of the boutique will make customers view coffee in a completely new light,” says Julien Mario, regional business manager for Middle East & Africa at Nespresso.
According to a report by the United Nations, the fashion industry accountsFebruary 18, 2021 | By Shruthi Nair
The jewellery making industry has been under tremendous scrutiny over the yearsFebruary 11, 2021 | By Shruthi Nair
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
Homegrown, organic and plant milk company, Koita has announced its expansion into
Dubai-based Thai street food and tea bar restaurant, Cafe Isan is launching
Sunset Hospitality Group is stepping into 2021 with optimism and a load
In a virtual webinar held to announce the launch of Noon Food,
Tighter restrictions on hotels, restaurants, shopping malls and entertainment venues on account of
Walid Hajj and Fahad Alhokair, have officially launched the region’s first hybrid,
Dubai announced the suspension of entertainment activities at restaurants and hotels last
All hotels and restaurants have been directed to temporarily hold entertainment activities
The new Dubai Gold Souk is “very much on track”, according to
Gone are the days of traditional brick-and-mortar as well as purely e-commerce
The Dubai Gold & Jewellery Group’s ongoing jewellery campaign, held in association
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi)