Home-grown dine-in app, Nefsy, launched in September 2019, has started a nationwide initiative to feed people in need amidst the COVID-19 pandemic. Nefsy is supporting the Fund of the UAE, Homeland of Humanity, under the Emirates Red Crescent.
The Nefsy app is supporting those in need during the COVID-19 pandemic via a collaboration with the Islamic Affairs and Charitable Activities Department (IACAD) – license number 2984 – and the Dubai Government.
For a donation of AED12 through the Nefsy app, two people in need affected by the global pandemic both nationally and internationally will receive a free meal. The initiative also gives the option to buy a 30-day package for the same price. All users need to do, is download the Nefsy app and sign up for free to donate.
The campaign is also asking residents to be a part of a viral charity challenge, by recording and uploading a video to their own social channels announcing they are taking part in the campaign to donate meals – and then challenging three or more friends to match the donation and do the same.
“Nefsy’s mission is to help everyone who chooses to dine-in, feed another person at no extra cost so we can end hunger worldwide. The Coronavirus pandemic has dealt a devastating blow to the global economy. With lengthy enforced shutdowns everywhere, many people have lost their jobs and are facing extreme difficulties,” says founder, Khaled Diab. “That’s why the Nefsy platform has introduced a new way of helping back and we are encouraging as many people as possible to get involved to feed one person here in the UAE nationally and one internationally. It’s time to extend compassion to friends, neighbours and communities to help them through this crisis.”
Nefsy was designed to help beat world hunger, one click at a time – and the app allows residents in the UAE to browse through top UAE restaurants and cafés, select a meal of their choice and then enjoy their dining experience complete with the knowledge that with every purchase, a meal is donated.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
Snapchat has been betting big on Augmented Reality’s (AR) retail future consideringJune 22, 2021 | By Jibran Chouguley
Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and
UAE-based Al Maya Group announced that it will be boosting import of
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
eyewa, the online eyewear retailer in the Middle East, today announced its
Extravagant, conceptual, great food and views are some of the ways that
GCC’s online luxury resale marketplace, The Luxury Closet announced that it has
Abu Dhabi’s state investment company ADQ is in talks to invest about $500 million
Shopping philosophies and consumer demands have changed massively in the last couple
The once powerful department stores that anchored malls and streets around the
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
A private helicopter carrying the chairman and managing director of Lulu Group,
Tighter restrictions on hotels, restaurants, shopping malls and entertainment venues on account of
All hotels and restaurants have been directed to temporarily hold entertainment activities
The new Dubai Gold Souk is “very much on track”, according to