Amidst the on-going COVID-19 pandemic, fashion retailers from around the world have committed to produce PPE (personal protective equipment) required for healthcare workers.
A global crisis of this scale has caused panic and tension, disrupted supply chain and severely impacted businesses around the world. On the other hand, it has also brought people and businesses together in their spirit to do something meaningful for the communities, especially the frontline workers – from healthcare to pharmacies, food retail to delivery personnel.
As countries, global leaders and businesses are committing relief funds, fashion brands are also rewiring their supply chain and manufacturing facilities to produce PPE.
Burberry: British brand Burberry has committed to deliver over 100,000 surgical masks to the UK National Health Service, while using its trench coat factory to make non-surgical masks and gowns for patients.
Gap Inc.: American brand Gap Inc.’s brands are working together to produce PPE for hospitals in California, in addition to using excess garment capacity to make fabric masks and protective gear.
Gildan Activewear: Canadian brand Gildan Activewear is leveraging its manufacturing facilities to produce non-medical face masks and isolation gowns to support hospitals, healthcare workers and those suffering from COVID-19.
H&M: Swedish fashion brand H&M has adjusted its supply chain to provide PPE to hospitals and healthcare workers.
Kering: Luxury house Kering has donated 3 million surgical masks to French health service, while its brands Balenciaga and YSL are manufacturing masks for staff, in compliance with safety measures.
Also read: What retail businesses are doing
LVMH: Luxury group LVMH has retooled its facilities for Christian Dior, Guerlain and Givenchy to produce hand sanitiser gel for hospitals, while committing millions of FFP2 surgical masks for French health authorities.
MANGO: Spanish fashion brand MANGO is leveraging its logistics system to distribute 2 million face masks among Spanish hospitals, experiencing shortage of essential medical supplies.
Nike: Sportswear brand Nike is working healthcare professionals at Oregon Health & Science University in the US to produce PPE to protect healthcare workers against COVID-19.
Prada: Italian luxury brand Prada committed production of 80,000 medical overalls and 110,000 masks for healthcare personnel in the Tuscany region.
Ralph Lauren: American luxury brand Ralph Lauren is producing 250,000 masks and 25,000 isolation gowns for donation with its manufacturing partners in the US.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
Abu Dhabi’s state investment company ADQ is in talks to invest about $500 million
Netflix has announced the launch of its e-commerce platform where show merchandise
Hong Kong-based Giordano International Limited announced that it has entered into an
SHEIN customers in Saudi and the UAE can now benefit from its
Global e-commerce giant Amazon has announced that it has struck a deal
French luxury conglomerate LVHM’s chairman, Bernard Arnault on Monday replaced Jeff Bezos
Kuwait-based startup TAMANNA has announced the launch of its online shopping site tamanna.com with
Amazon.com Inc. will supplant Walmart Inc. as the biggest U.S. retailer by 2025, according to
The once powerful department stores that anchored malls and streets around the
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
A private helicopter carrying the chairman and managing director of Lulu Group,